Brand Tone

Friendly and Approachable, Feminine and Elegant, Inspirational and Story-driven, Youthful and Trendy (especially on TikTok), Trustworthy and Informative

Brand Values

• •Uniqueness and Individuality
• •Emotional Connection
• •Quality
• •Passion
• •Attention to Detail
• •Customer-centricity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "elegant," "warm," "playful," "sincere"), "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Know Your Audience Deeply: Understand their language, what resonates with them, their aspirations, and how they communicate on different platforms. Tailor the tone slightly for each platform (e.g., more playful on TikTok, slightly more polished on the website) while keeping the core essence.
• •Prioritize Storytelling: Instead of just listing product features, weave narratives around the jewelry – how it makes one feel, the moments it can enhance, or the inspiration behind the design. This aligns with Mui Mia's core message of "joyas que cuentan historias."
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email marketing, social media captions, and even customer service responses is harmonious. This builds brand recognition and trust.
• •Review and Refine Regularly: Periodically audit your content to check for tonal consistency. Gather feedback (if possible, from customers) and be willing to adjust your voice as the brand evolves, while staying true to its core values.

Social Perception

The brand aims to be perceived positively by its customers, associating with significant personal experiences and connecting with a younger, trend-conscious audience through an active and playful TikTok presence.

Copy Examples

• •Instagram Post (New Collection): "✨ Unlock your next favorite story. Our new collection has arrived, each piece whispering tales of elegance and designed to make your moments shine. Which unique sparkle will tell your story? Tap the link in bio to discover. #MuiMiaJewelry #NewCollection #JoyasConHistoria #MomentosInolvidables"
• •TikTok Video Caption (Styling Tip): "From everyday chic to evening glam! ✨ Watch how our 'Stella' necklace transforms any outfit. Because every day deserves a little sparkle. What are your go-to styling pieces? Let us know! 👇 #MuiMiaStyle #JewelryTips #UniqueJewelry #TikTokFashion"
• •Website Product Description (Personalized Bracelet): "More than just a bracelet, it's your story, beautifully crafted. Engrave a name, a date, a whisper of a memory, and carry it with you. Made with love and high-quality sterling silver, because your moments deserve to last. Design your unique piece today."
• •Email Newsletter Subject: "A little sparkle for your inbox ✨ (and your week!)" Email Body Snippet: "Hi [Customer Name], at Mui Mia, we believe every piece of jewelry should feel like it was made just for you. Discover our latest arrivals, designed to capture your unique style and celebrate those unforgettable moments. Plus, get inspired by how our community is styling their Mui Mia treasures..."
• •Facebook Ad (Targeting gift shoppers): "Searching for a gift that speaks from the heart? ❤️ Our 'Eternity Love Knot' earrings symbolize unbreakable bonds and timeless affection. Beautifully packaged and ready to create an unforgettable moment. Shop unique gifts at Mui Mia. #MuiMiaGifts #RegalosUnicos #JoyeriaConSignificado"