Brand Tone

Modern & Stylish, Joyful & Playful, Authentic & Down-to-Earth (with a touch of chic), Creative & Unique, Approachable & Engaging

Brand Values

• •Quality & Freshness
• •Style & Design
• •Customer Joy & Connection
• •Individuality & Uniqueness
• •Community Rootedness
• •Effortless Experience
• •Adaptability & Modernity

Best Practices

• •Embrace "Stylish Joy": Always aim for a tone that is both aesthetically aware (stylish, modern, chic) and emotionally uplifting (joyful, delightful, celebratory). Avoid overly formal or generic language.
• •Highlight Uniqueness: Consistently remind the audience that MUD bouquets are one-of-a-kind ("signature MUD style," "no two alike," "unique designs"). This reinforces a key brand value.
• •Keep it Real & Relatable: While stylish, maintain an approachable and friendly voice. Use contractions, ask questions, and speak directly to the customer. Reference Glasgow/local roots where appropriate to enhance authenticity.
• •Focus on the Experience, Not Just the Product: Frame flower-sending and receiving as an "experience" or a "MUD moment." Emphasize the ease, joy, and connection that the flowers facilitate.
• •Stay Visually Consistent with Verbal Tone: Ensure the language used in captions and website copy complements the visual style of the photography and branding – modern, fresh, and vibrant. Use emojis where appropriate on social media to enhance playfulness and approachability.

Social Perception

Highly Regarded, Stylish & Trendy, Reliable & Good Quality, Unique Offerings, Good Customer Experience, Community-Oriented & Collaborative

Copy Examples

• •Instagram Post (Image: A vibrant, slightly wild MUD bouquet): Forget predictable petals. 🌿 We're serving up fresh, a little bit wild, and always unique MUD magic. Each bouquet is a one-off, just like the moments you're celebrating. Ready to make someone's day (or your own!)? Link in bio for today's freshest picks. #MUDUrbanFlowers #GlasgowFlorist #EdinburghFlowers #StylishBlooms #NotYourAverageBouquet
• •Website Homepage Banner: More Than Just Flowers. It's a MUD Moment. ✨ Experience unique, stylish bouquets, fresh from the market and delivered with joy. Sending love, made simple. #MUDUrbanFlowers #Glasgow #Edinburgh #FlowerDelivery
• •Email Subject Line (for a seasonal promotion): Hey Sunshine! ☀️ Fresh MUD blooms are here to brighten your week. Email Body Snippet: Why blend in when you were born to stand out? Our latest collection of hand-tied bouquets is bursting with [Current Season's] best, all in that signature MUD style you won't find anywhere else. Get ready to wow them (or treat yourself – we won't tell!).
• •Facebook Ad (targeting event planners/weddings): Your special day deserves more than ordinary. At MUD Urban Flowers, we craft unforgettable wedding and event florals with a modern, stylish touch. Let's dream up something beautiful together. Explore our wedding portfolio: [Link] #MUDWeddings #GlasgowWeddings #EdinburghEvents #ArtisanFlorist #UniqueFlowers
• •TikTok Video Caption (fast-paced video of bouquet making): Speedy blooms, MUD style! 💨 Fresh flowers + a little bit of our signature magic = pure joy delivered. Who needs this in their life? 😉💐 #MUDUrbanFlowers #FlowerPower #Glasgow #FloristLife #BehindTheScenes #JoyfulDelivery