Brand Tone

Adventurous & Encouraging, Friendly & Approachable, Playful & Joyful, Trustworthy & Reassuring, Eco-conscious & Responsible

Brand Values

• •Outdoor Exploration & Adventure
• •Durability & Quality
• •Childhood Freedom & Fun
• •Sustainability & Environmental Responsibility
• •Practicality & Comfort

Best Practices

• •Focus on the "Why": Always circle back to the core mission – enabling outdoor adventures for children. Copy should inspire and facilitate this.
• •Speak Parent-to-Parent (with a touch of childlike wonder): Use relatable language that understands parental needs (durability, practicality, safety) but also captures the joy and excitement of a child's perspective on outdoor play.
• •Embrace Imperfection and Authenticity: Showcase real kids having real (often messy) fun. The copy should feel genuine and avoid overly polished or unrealistic scenarios. User-generated content is great for this.
• •Highlight Benefits, Not Just Features: Instead of just saying "10,000mm waterproof," explain what that means for a child's experience: "Keeps them bone dry through hours of downpours and puddle-stomping."
• •Weave in Values Naturally: When talking about products, subtly connect them to broader values like sustainability ("Made from recycled bottles, ready for new adventures") or durability ("Built to be passed down, not thrown away"). Ensure this feels authentic and not forced.

Social Perception

Positive, Trusted Quality, Enabler of Outdoor Play, Good Investment, Ethical Considerations

Copy Examples

• •Puddle? Challenge accepted! ☔️ Our Scampsuit isn't just waterproof, it's adventure-proof. Let them splish, splash, and explore to their heart's content – we've got them covered (literally!). What's your little one's favourite rainy day adventure? #MuddyPuddles #OutdoorKids #RainyDayFun #LetThemBeLittle
• •New Adventures Await! 🌲 Discover Gear That Keeps Up.
• •Dressing Little Explorers, Protecting Their Future. 🌍 We're committed to durable designs and kinder materials, so every adventure leaves a lighter footprint. Learn about our sustainable journey.
• •Packing for half-term? Don't let unpredictable weather spoil the fun! Our packable waterproofs mean big adventures can fit in small bags. Stay dry, play longer! Shop now for 15% off selected lines. #FamilyAdventures #WeatherproofKids #MuddyPuddlesPackAndGo
• •Bring on the blizzards and frosty mornings! This jacket is a warm hug against the wild winter weather. Built for snow angels, woodland walks, and every chilly escapade in between, it’s the durable, cosy companion your little explorer needs. Ready for anything? Absolutely.