Brand Tone

Professional, Experienced, Reliable, Trustworthy, Helpful, Customer-Oriented, Direct and Informative.

Brand Values

• •Quality: Offering durable and appropriate workwear for various professions.
• •Safety: Providing necessary PPE and safety footwear.
• •Customer Satisfaction: Focusing on good service, wide selection, and addressing customer needs.
• •Experience and Expertise: Leveraging their long history in the sector.
• •Accessibility: Offering both a physical store in Turin and an online shop, plus presence on MEPA.

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing essential details about products, materials, and suitability for specific industries. Technical terms should be explained or used appropriately for the target audience.
• •Emphasize Experience and Trust: Regularly incorporate phrases that highlight the company's 50-year history and commitment to quality and safety, reinforcing reliability.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, the language should remain welcoming and supportive. Encourage customers to reach out with questions.
• •Showcase Customer Benefits, Not Just Features: Instead of just listing product attributes, explain how these features benefit the worker (e.g., "Durable fabric for long-lasting wear" or "Breathable material for all-day comfort").
• •Be Consistent Across All Platforms: Ensure the professional, reliable, and helpful tone is maintained on the website, social media posts, email marketing, and any in-store signage or communication.

Social Perception

Positive: Customers generally perceive MTC Abiti da Lavoro as a well-stocked store with quality products at fair prices. Helpful and Competent Staff: The politeness, helpfulness, and competence of the staff are frequently highlighted in reviews. Reliable Supplier: They are seen as a dependable source for professional workwear across various industries.

Copy Examples

• •Headline: Protect Your Team. Equip Your Success. Body: For 50 years, MTC Abiti da Lavoro has been the trusted partner for businesses across Italy, providing high-quality workwear and safety equipment. Ensure your team is safe, comfortable, and professional. Explore our extensive range today.
• •Headline: Quality Workwear That Works As Hard As You Do. Body: Don't compromise on safety or comfort. At MTC, we offer durable and functional work attire for every profession, from healthcare to construction. Built to last, designed for performance.
• •Headline: Expert Advice, Extensive Selection. Your Workwear Solution. Body: Not sure what you need? Our experienced team is here to help you find the perfect fit and the right protection. Visit us in-store in Turin or shop online for a seamless experience.
• •Headline: Safety First, Quality Always. The MTC Standard. Body: From certified PPE to industry-specific uniforms, we prioritize your safety and satisfaction. Trust MTC Abiti da Lavoro for reliable gear that meets the highest standards.
• •Headline: More Than Just Uniforms. We Provide Peace of Mind. Body: Knowing your team is properly equipped allows you to focus on what matters most. Discover our comprehensive workwear solutions and experience the MTC difference – 50 years of dedication to professionals like you.