Brand Tone

Helpful and Supportive, Professional yet Personable, Advocacy-Oriented, Solution-Oriented

Brand Values

• •Customer Success/Support
• •Advancing the Cannabis Industry
• •Sustainability
• •Quality and Responsiveness
• •Innovation
• •Resilience/Adaptability

Best Practices

• •Develop a "Voice and Tone" Guide: Document the key characteristics of your brand's voice (e.g., supportive, expert, approachable) and the appropriate tones for different situations (e.g., informative for blog posts, enthusiastic for social media, empathetic for customer service).
• •Prioritize Customer-Centric Language: Always frame communication around the customer's needs, challenges, and success, echoing MSN's value of "when you succeed, we succeed." Use "you" and "your" more than "we" and "our."
• •Empower with Information and Solutions: Position the brand as a knowledgeable partner. Copywriting should aim to educate and provide clear solutions, reflecting their commitment to advancing the industry and solving customer problems.
• •Maintain a Personal Touch (where appropriate): While professional, the positive impact of Stacey Lukac's personal involvement is clear. Encourage a friendly, approachable, and responsive style in communications, especially in direct interactions.
• •Be an Advocate: Consistently weave in the brand's commitment to the cannabis industry and sustainability where relevant. This reinforces brand values and connects with like-minded clients.

Social Perception

Highly Positive Customer Feedback, Seen as a Partner, Reliable and Problem-Solvers, Industry Advocate

Copy Examples

• •Headline: Your Vision, Our Expertise: Custom Cannabis Packaging That Complies and Captivates. Body: Navigating cannabis packaging regulations while making your brand shine can be complex. At MSN Packaging, we simplify the process. We partner with you to create compliant, eco-friendly, and stunning packaging solutions that protect your product and elevate your brand. Let's bring your ideas to life. Get your quote today!
• •Social Media Post: Passionate about the potential of cannabis? So are we. We're dedicated to supporting brands like yours with innovative and sustainable packaging that meets industry standards and exceeds expectations. #MSNPackaging #CannabisCommunity #CustomPackaging #ChildResistant #EcoFriendly
• •About Us Snippet: More than just a packaging supplier, MSN Packaging is your dedicated partner in the cannabis industry. We believe in the future of cannabis and are committed to helping your business thrive with high-quality, compliant, and custom solutions. Your success is our success.
• •Email Subject: Problem Solved: [Client's Common Pain Point] with MSN Packaging Solutions Body: Struggling with [pain point, e.g., child-resistant certification, sustainable options, unique branding]? Stacey and the team at MSN Packaging are here to help. With years of experience and a commitment to personalized service, we'll find the perfect packaging to meet your needs and budget. Let's talk!
• •Product Page Snippet: Our custom-printed mylar bags aren't just about compliance; they're about showcasing your brand's quality. From child-resistant closures to vibrant, eco-conscious printing, we ensure every detail reflects your commitment to excellence. Partner with us for packaging that speaks volumes.