Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Aspirational yet Attainable, Empowering, Trendy and Fashion-Forward

Brand Values

• •Style
• •Affordability
• •Quality
• •Customer Confidence & Empowerment
• •Trend-Awareness
• •Timelessness
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (friendly, enthusiastic, empowering, aspirational yet attainable), key messaging points, common phrases, emoji usage, and "do's and don'ts" for all written communication. Share this with anyone creating content.
• •Use Consistent Language Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the language should feel familiar and reflect the same brand personality. Avoid jargon or overly formal language where a friendly tone is established.
• •Prioritize Positive and Empowering Messaging: Align copy with the brand's mission to empower women. Focus on how the clothes make the customer feel (confident, beautiful, stylish) rather than just the product features. Frame promotions and product launches with enthusiasm.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful tone. Personalize responses where possible and show genuine appreciation for customer interaction. This reinforces the approachable nature of the brand.
• •Train and Review: Ensure anyone writing copy for the brand understands and can effectively implement the desired tone. Regularly review content across different channels to check for consistency and make adjustments as needed.

Social Perception

Positive (among engaged followers), Emerging Online Boutique, Visually Appealing, Trust (for online purchases), Limited Broad Public Data

Copy Examples

• •Instagram Post (New Arrival Dress): Stop scrolling! ✋ Your dream dress just landed at MsMAV. ✨ The [Dress Name] is all about effortless style and making you feel fabulous. Ready to turn heads? 😉 Tap to shop before it's gone! #MsMAVstyle #NewCollection #DressObsessed #AussieFashion #FeelConfident
• •Facebook Ad (General Brand Awareness): Hey gorgeous! 👋 Ready to refresh your wardrobe without breaking the bank? MsMAV brings you the latest trends and timeless essentials designed to make you look and feel amazing. Quality, style, and a sprinkle of confidence in every piece. ✨ Shop your new faves today at msmav.com.au! #MsMAV #AffordableFashion #StyleForHer #ShopOnlineAustralia #EmpowerYourStyle
• •Email Subject Line (Sale Promotion): 💖 Treat Yourself, Babe! Up to 50% Off Starts NOW! 💖 (Email Body Snippet): Don't miss out on incredible deals, [Customer Name]! Your favourite MsMAV styles are now on sale. From chic dresses to must-have tops, find your perfect outfit and shine with confidence. Limited time only – shop happy! 😊
• •Pinterest Pin Description (Outfit Inspiration): Weekend mood: activated! 🥂 Get this effortlessly cool look featuring our [Top Name] and [Bottom Name]. Perfect for brunch with the girls or a stylish day out. Discover more ways to express your unique style at MsMAV. #OOTDInspo #MsMAVfashion #CasualChic #AustralianStyle #PinterestFashion
• •Website Homepage Banner Text: Style That Speaks You. ✨ Discover the latest trends & timeless pieces. Feel confident, feel beautiful. Shop MsMAV.