Brand Tone

Authoritative, Knowledgeable, Professional, Reliable, Passionate, Community-Oriented, Innovative, Solution-Driven, Approachable, Supportive

Brand Values

• •Quality
• •Durability
• •Innovation
• •Reliability
• •Trust
• •Made in USA / Craftsmanship
• •Industry & Community Support
• •Legacy & Heritage
• •Customer Focus & Service

Best Practices

• •Emphasize Reliability and Durability: Consistently highlight the robust build quality and long-lasting nature of the products. Use words like "rock-solid," "dependable," "built to last," and "industry-proven."
• •Speak from Experience and Authority: Position the brand as a knowledgeable leader in the industry. Share insights, tips, and technical information clearly and confidently. Reference the company's long history and expertise.
• •Celebrate the Craft and the Creator: Connect with the passion of filmmakers and photographers. Showcase how Matthews gear helps them achieve their creative vision. Use inspiring language that resonates with artists.
• •Be Solution-Oriented: Frame products not just by their features, but by the problems they solve on set. Highlight innovation and how MSE helps make production more efficient and safer.
• •Maintain Professionalism with an Approaching Humanity: While the products are technical, the brand's voice should remain accessible and supportive. Reflect the positive customer service experiences in written communications, ensuring a helpful and respectful tone. Use clear, direct language, avoiding overly casual slang while still being engaging.

Social Perception

Matthews Studio Equipment is widely regarded as a manufacturer of high-quality, durable, and reliable grip gear. It's often considered an industry standard. Known for being "Built Like a Tank" and worth the investment, trusted by professionals with excellent customer service.

Copy Examples

• •Headline: Built for Generations. Trusted on Set. Body: For over 50 years, Matthews Studio Equipment has been the backbone of productions worldwide. Our American-made grip gear isn't just built to last; it's engineered to empower your creativity, shot after shot, year after year. Experience unwavering reliability.
• •Headline: Innovate Your Vision. We’ve Got the Grip. Body: From groundbreaking camera movements to essential on-set solutions, Matthews is where innovation meets action. We collaborate with filmmakers to solve the toughest challenges, so you can focus on bringing your story to life. What will you create next?
• •Headline: The Grip That Works as Hard as You Do. Body: Day in, day out, under pressure and on demand. Matthews gear is crafted for the professional who requires unwavering performance. Precision engineered, industry-tested, and ready for anything your production throws at it.
• •Headline: More Than Just Equipment. It's Confidence on Set. Body: Walk onto any set with the assurance that your gear won't let you down. Matthews provides the robust, intuitive, and safe support you need to execute complex shots with confidence. Backed by decades of expertise and a commitment to your craft.
• •Headline: Join the Legacy. Grip with Matthews. Body: Become part of a community that trusts Matthews for its most critical support needs. From iconic C-stands to innovative rigging, discover why generations of filmmakers choose MSE. Quality made in Burbank, California.