Brand Tone

friendly, fun, and enthusiastic

Brand Values

• •Joy and Happiness
• •Customer Focus & Appreciation
• •Hard Work, Resilience, and Earned Success
• •Community
• •Quality and Uniqueness

Best Practices

• •Embrace Exuberance: Use exclamation points appropriately, along with vibrant and positive adjectives to convey excitement (e.g., "amazing," "fantastical," "delicious," "awesome").
• •Keep it Playful: Incorporate light humor, witty remarks, or fun questions to engage the audience. Refer to popular trends or create a sense of adventure.
• •Focus on the Joyful Experience: Highlight how the products bring happiness, create memories, or offer a delightful escape.
• •Be Inclusive and Welcoming: Use language that makes customers feel like part of a fun community or family.
• •Stay Authentic to the Founders' Story: Subtly weave in the brand's origins of passion and resilience to build a deeper connection, while maintaining the overall fun tone.

Social Perception

Positive customer experiences, wide variety and uniqueness, engaging and fun, valued local business, and reasonable pricing.

Copy Examples

• •Unleash your inner child! Dive into a world of fantastical flavors and nostalgic treats at Mr. Fancy Candy. Your adventure in sweetness starts now!
• •Warning: May cause extreme happiness! Our latest shipment of exotic candies and crispy freeze-dried goodies has just landed. Get yours before they disappear like magic!
• •Sweeten up your day the Mr. Fancy Candy way! From global sensations to handcrafted delights, we're here to deliver a smile with every bite. What are you craving today?
• •TikTok made you buy it? We don't blame you! Check out our viral sensations and discover why Mr. Fancy Candy is Australia's go-to for all things sweet, crunchy, and oh-so-fun!
• •More than just candy, it's a vibe! Join the Mr. Fancy Candy family and get ready for a whirlwind of delicious discoveries, sweet deals, and a whole lotta fun. Let's get this candy party started!