Brand Tone

Customer-centric and Service-Oriented, Convenient and Modern, Trustworthy and Secure

Brand Values

• •Customer Experience
• •Convenience
• •Trend-focused
• •Care and Security
• •Fairness and Quality

Best Practices

• •Emphasize Trust and Security: Consistently mention secure payment, data protection, and verified store elements, especially in areas related to transactions or personal information.
• •Focus on Customer Benefits: Frame product descriptions and promotional materials around how Mozanne meets customer 'desires' and enhances their shopping 'experience,' rather than just listing features.
• •Maintain a Helpful and Approachable Tone: Especially in customer service interactions and FAQs, echo the dedication to 'proporcionar a melhor experiência de compra.'
• •Be Consistent Across All Touchpoints: Whether it's the website, email, or any future social media, the tone should uniformly reflect the stated values of care, quality, convenience, and security.
• •Resolving any website technical issues is also crucial for maintaining a perception of professionalism and trustworthiness.

Social Perception

The brand aims to be perceived as trustworthy and customer-focused, as evidenced by its 'About Us' page and the mention of security/verification seals.

Copy Examples

• •Headline: Quality and Convenience at Your Fingertips.
• •Slogan: Shop securely and experience the Mozanne difference.
• •Email Subject Line (Promotional): ✨ Discover the Latest Trends at Mozanne + Enjoy Our Careful & Secure Delivery!
• •Checkout Page Message: Your satisfaction is our priority.
• •Customer Service Message: Our customer service is here for you.