Brand Tone

Evocative, artisanal, personal, warm, and focused on emotional connection. Emphasizes craftsmanship, sustainability, and timeless design.

Brand Values

• •Craftsmanship
• •Sustainability
• •Timeless Design
• •Artistic Expression & Individuality
• •Personal Connection & Co-creation
• •Joy and Positivity
• •Quality Materials

Best Practices

• •Emphasize Storytelling: Always weave in the narrative of craftsmanship, heritage, the founder's passion, and the idea of furniture as art that tells a story.
• •Appeal to the senses and the desire for unique, meaningful objects.
• •This reinforces the personal and bespoke nature of the brand.
• •Consistently Reference Core Values: Ensure that messages subtly or overtly reflect the commitment to sustainability, quality materials, timeless design, and artisanal skill.
• •Highlight the co-creation aspect to attract customers looking for a personal touch.

Social Perception

A hidden gem offering sophisticated, exceptional quality, one-of-a-kind designs with personalized service and a story of dedication and artistry. An alternative to mass-produced furniture, offering something with soul.

Copy Examples

• •Discover co-creation.
• •Our minimalist designs are brought to life with sustainably sourced materials and meticulous craftsmanship, creating furniture that not only enhances your space but honors our planet.
• •This isn't just furniture; it's an invitation to experience love, care, and positive vibrations in your home.
• •We invite you to bring your ideas, and together, we'll craft an iconic statement piece that's as unique as your own story.
• •Our handcrafted, minimalist furniture is an investment in quality, artistry, and the joy of owning something truly special, designed to be cherished for generations.