Brand Tone

Aspirational yet Accessible, Celebratory and Joyful, Feminine and Modern, Friendly and Engaging, Inspirational and Supportive

Brand Values

• •Modernity
• •Individuality/Self-Expression
• •Quality
• •Community
• •Inclusivity
• •Celebration

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (aspirational yet accessible, celebratory, modern, friendly, inspirational) with specific examples of do's and don'ts. Include preferred vocabulary and phrases.
• •Know Your Audience Deeply: Continue to understand the modern bride's aspirations, pain points, and language. Tailor copy to resonate with her journey and excitement.
• •Emphasize Storytelling: "Six Stories" itself implies narratives. Weave storytelling into product descriptions, social media posts, and blog content. Focus on the "why" behind the "what."
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Instagram, TikTok, Facebook, and in email communications. While the style might adapt slightly to the platform (e.g., more playful on TikTok), the core voice should remain recognizable.
• •Review and Refresh Regularly: Periodically review all copy against the brand voice guide. As the brand evolves and trends change, make necessary adjustments to keep the tone fresh and relevant while staying true to core values. Encourage team members to immerse themselves in the brand's social media to internalize the voice.

Social Perception

Stylish and Fashion-Forward, High Quality, Instagrammable, Relatable and Real, Empowering

Copy Examples

• •Product Description (Bridesmaid Dress): "For the moments that matter, and the friends who make them unforgettable. Our [Dress Name] bridesmaid dress combines timeless elegance with a modern twist, ensuring your bridal party looks and feels incredible. Flowing [Fabric Type], chic [Detail], because your best girls deserve the best."
• •Instagram Caption (New Collection Launch): "✨ Get ready to say 'I do' to your dream look! ✨ Our brand new [Collection Name] has just landed, filled with pieces designed for the modern romantic. Swipe to fall in love, tap to make it yours. #SixStoriesBride #NewCollection #ModernBridal"
• •Email Subject Line (Promotion): "Your Something New Just Got a Little Sweeter 😉✨" (Body: "Unlock [Discount]% off your perfect bridal party PJs or that must-have hen do accessory. Let the celebrations begin!")
• •Website Banner (Homepage): "Beyond the Aisle. For Every Story. Discover Your Modern Bridal Style."
• •TikTok Video Concept Intro: "POV: You just found the *perfect* getting-ready robe that's actually cute enough to wear again 😉 #SixStories #BridalRobe #WeddingVibes"