Brand Tone

Energetic, Community-focused, Value-driven, Trendy, Accessible

Brand Values

• •Community
• •Affordability
• •Style
• •Accessibility
• •Engagement

Best Practices

• •Highlight affordability and style in promotional content.
• •Address concerns about fabric transparency proactively.
• •Encourage users to share their experiences with the apparel, both positive and negative, to build trust.
• •Emphasize the community aspect of Movie Fitness through user-generated content.
• •Focus on the value proposition: good quality for the price.

Social Perception

Affordable and stylish fitness apparel brand with a strong presence on TikTok, perceived as a good value for the price, but with mixed reviews regarding quality and transparency.

Copy Examples

• •"3 conjuntinhos por R$99,90! Look bom e preço que cabe no seu bolso? Só na Movie Fitness!"
• •"Unboxing da nossa nova coleção! A @[influencer] já garantiu o look dela, e você?"
• •"Sua saúde em movimento com a Movie Fitness! App + Roupa = Match perfeito!"
• •"Qualidade e preço justo? Temos! Confira os reviews da nossa comunidade e arrase no treino!"
• •"Corre pro nosso TikTok! Desafios, dicas de treino e muito mais! #MovieFitness #FitnessMotivation"