Brand Tone

Elegant, Modern, Empowering, Ethical, Respectful, Approachable & Welcoming

Brand Values

• •Modesty
• •Elegance & Style
• •Modernity
• •Quality & Comfort
• •Ethical Considerations
• •Inclusivity & Respect
• •Identity & Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, empowering, modern, respectful) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Her": Consistently use language that speaks directly to the target customer, addressing her aspirations, needs, and values (e.g., "exprimer votre identité," "vous accompagner dans votre quotidien").
• •Highlight Values Subtly: Weave in brand values like ethical production, quality, and modern modest style naturally within product descriptions and storytelling rather than just stating them bluntly. The "About Us" page clearly defines these.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. Moustaqbal's clean and elegant visuals should be matched by equally refined and sophisticated language.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the desired brand tone and values, and adjust as the brand evolves or based on customer feedback.

Social Perception

To be perceived as a go-to brand for Muslim women seeking fashionable, high-quality, and ethically produced modest clothing that aligns with their values and modern lifestyle. A professional and trustworthy brand due to clean aesthetics.

Copy Examples

• •Headline: Moustaqbal: Where Modesty Meets Modern Elegance. Body: Discover collections designed for the contemporary woman who embraces her identity with grace and confidence. Our pieces blend timeless style with ethical values, ensuring you feel as good as you look.
• •Instagram Post: Radiate confidence in our latest [Product Name - e.g., Abaya Sirine]. Crafted for comfort and designed for distinction, it’s more than just an outfit – it’s an expression of your unique elegance. Shop the future of modest fashion. #MoustaqbalShop #ModestFashion #EleganceRedefined
• •Product Description Snippet: Experience the perfect fusion of tradition and trend. Our [Product Name] is meticulously designed with [mention a key feature, e.g., premium breathable fabric] to offer unparalleled comfort and a sophisticated silhouette, empowering you to move through your day with poise.
• •Email Subject: Elevate Your Style: Discover Moustaqbal’s New Arrivals Email Body Snippet: Step into a world where fashion honors your values. Our new collection embodies the essence of modern modesty, offering timeless pieces that inspire and empower. Explore now and find your signature look.
• •About Us Snippet for Social Media: At Moustaqbal, we believe in a future where every woman can express her femininity and values through fashion that makes no compromises on aesthetics or quality. We're dedicated to providing modern, accessible, and respectful modest wear. Join our community.