Brand Tone

Passionate, Artistic/Creative, Authentic/Genuine, Nostalgic/Vintage-Inspired, Independent/Bold, Craft-Oriented

Brand Values

• •Individuality & Self-Expression
• •Passion & Dreams
• •Quality & Craftsmanship
• •Heritage & Nostalgia
• •Sustainability & Responsibility
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave the founder's passion, the inspiration behind designs (vintage mechanics, Kustom Kulture, American/Japanese influences), and the brand's journey into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity and passion.
• •Use Evocative and Passionate Language: Incorporate words that convey excitement, artistry, heritage, and individuality. Terms like "legend," "rebellion," "handcrafted," "timeless," "authentic," "roar," "spirit," "fearless," and "dream" align with the established tone.
• •Highlight Craftsmanship and Uniqueness: Continuously emphasize that items are "handcrafted," "artistic," "made to order," and "unique." This justifies the production time and price point, reinforcing the value of quality and exclusivity.
• •Speak Directly to the Target Audience's Values: Address their desire for self-expression, appreciation for vintage aesthetics, and connection to a culture of independence and passion. Use inclusive language like "for those who," "if you believe," "your story."
• •Maintain Transparency, Especially Regarding Production: Clearly communicate that products are made to order and require production time. Frame this positively, emphasizing the care, artistry, and waste reduction involved, aligning with values of quality and sustainability. This builds trust and manages expectations.

Social Perception

The brand is perceived as a creator of distinctive, art-inspired clothing for individuals who value vintage aesthetics and self-expression. Positive among those who have interacted with it. Customers seem to appreciate the unique designs and the brand's commitment, as indicated by 5-star ratings. The Kickstarter campaign suggests an appeal to a niche audience interested in vintage mechanics, custom culture, and unique apparel.

Copy Examples

• •Headline: Forge Your Own Legend. Body: Inspired by roaring engines and timeless rebellion. Motor Wheels Clothing isn't just apparel, it's a statement. Handcrafted, vintage-inspired pieces for those who carve their own path. Wear your story. Call to Action: Discover the Collection.
• •Headline: Built with Passion, Worn with Pride. Body: From Bordeaux with a love for Kustom Kulture and an artisan's touch. Our eco-conscious, made-to-order gear is designed for the ride, for life, for the dreamers. Quality that speaks, style that roars. Call to Action: Shop Authentic Vintage.
• •Headline: More Than Threads. It's a Legacy. Body: Remember the thrill? The craftsmanship? We do. Motor Wheels Clothing channels the spirit of American and Japanese vintage into every unique stitch. Ethical, sustainable, and unapologetically you. Call to Action: Embrace Your Inner Rebel.
• •Headline: Slow Fashion. Fast Style. Body: Each Motor Wheels piece is an artistic creation, printed and crafted just for you. Patience is part of the process, resulting in a garment as unique as your journey. This isn't fast fashion; it's enduring style. Call to Action: Order Your Unique Piece.
• •Headline: Don't Just Follow the Road. Own It. Body: Life’s too short for boring clothes. Our designs are a nod to the golden eras of mechanics and fearless self-expression. Awaken your curiosity, ignite your passion, and wear it on your sleeve. Call to Action: Explore Kustom Designs.