Brand Tone

authentic, appreciative, and passionate

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Customer Satisfaction
• •Supporting Artisans
• •Unique & Exotic Style

Best Practices

• •Emphasize Craftsmanship: Consistently use words like "handmade," "handcrafted," "artisan-made," "traditional techniques," and "attention to detail" to highlight the skill involved in creating the products.
• •Tell the Story of Origin: Incorporate details about Moroccan culture, heritage, and the inspiration behind the designs to create a sense of authenticity and connection. Mentioning specific places like Chefchaouen or the tanneries of Fez can add depth.
• •Use Evocative and Sensory Language: Describe the textures, colors, and beauty of the products in a way that appeals to the senses and conveys passion for the items (e.g., "rich brown leather," "vibrant color," "gorgeous white leather and vibrant red embroidery").
• •Maintain a Customer-Centric and Appreciative Voice: Address customers warmly and express gratitude for their support of Moroccan artisans. Highlight customer satisfaction and positive experiences.
• •Ensure Visual Consistency: While this is about copywriting, ensure that the language used aligns with the visual imagery on the website and social media, reinforcing the themes of authenticity, craftsmanship, and exotic beauty. The Instagram feed description "Add color to your life!" is a good example of short, evocative copy.

Social Perception

Customers frequently praise the beauty, quality, and craftsmanship of the products, often describing them as "flawless," "gorgeous," and "top-notch." Many appreciate the uniqueness of the items and the fact that they are not mass-produced. The customer service is often highlighted as "exceptional," "amazing," and "very kind."

Copy Examples

• •Discover the soul of Morocco in every stitch. Our handcrafted leather bags are more than accessories; they're a testament to generations of artisanal skill, made with passion and designed to journey with you.
• •Immerse yourself in the vibrant hues and intricate patterns of authentic Moroccan decor. Each piece in our collection tells a story, handcrafted by master artisans to bring the exotic charm of Morocco into your home.
• •Experience the unmatched quality of genuine Moroccan leather. We partner with skilled craftspeople who pour their heart into every creation, ensuring you receive a unique treasure that embodies traditional artistry.
• •From the ancient tanneries of Fez to your wardrobe, our pieces carry the legacy of Moroccan heritage. We are passionate about preserving these ancestral skills and sharing their beauty with the world.
• •More than just a purchase, it's a connection to a culture. By choosing Moroccan Corridor, you're not only acquiring a beautiful, handcrafted item but also supporting the talented artisans who keep these traditions alive.