Brand Tone

Friendly and Approachable, Caring and Nurturing, Playful and Vibrant, Practical and Reassuring

Brand Values

• •Quality
• •Convenience
• •Child-Centric Design
• •Practicality & Functionality
• •Family-Oriented

Best Practices

• •Highlight Both Practicality and Playfulness: Balance messaging about functional benefits (easy to clean, durable) with emotional benefits (fun designs, child's happiness).
• •Focus on Solutions and Benefits: Clearly communicate how the products solve a problem or make life easier and more enjoyable for both parents and children (e.g., "nap time game changer," "perfect companion for adventures").
• •Emphasize Quality and Durability: Reassure parents about the longevity and value of the products.
• •Showcase Child-Friendly Designs: Highlight the visually appealing and fun aspects of the products for children.
• •Leverage User-Generated Content: Share positive reviews and testimonials from parents to build trust and social proof.

Social Perception

Trusted by Parents, High-Quality and Stylish, Problem Solver, Australian Brand

Copy Examples

• •"Easy to clean and carry – because we know life with kids is busy enough!"
• •"Designed with love and practicality in mind."
• •Headline: "From Our Family to Yours: Making Parenting a Little Brighter."
• •"The founders are parents, which is a key part of their story."
• •"Nap time game changer!"