Brand Tone

preppy, classic, creative, and friendly

Brand Values

• •Creativity and Self-Expression: Providing tools and designs for customers to create their own unique pieces.
• •Quality and Craftsmanship: Emphasizing hand-painted canvases and carefully curated kits.
• •Community: Fostering a sense of connection among needlepointers through social media engagement, collaborations, and events.
• •Accessibility and Inclusivity: Offering designs for various skill levels and aiming to make needlepoint a welcoming hobby.
• •Joy and Nostalgia: Many designs evoke a sense of happiness, nostalgia, and celebration of life's simple pleasures. The brand also acknowledges the therapeutic and relaxing aspects of stitching.

Best Practices

• •Use "We" and "You" to Foster Connection: Employ inclusive language that makes the customer feel like part of the Morgan Julia Designs community. Phrases like "We love seeing your designs" or "Find everything you need for your next creative project" build rapport.
• •Incorporate Preppy and Classic Keywords Naturally: Weave in terms like "classic," "preppy," "chic," "timeless," and "charming" when describing products and the overall aesthetic. This reinforces the brand's core style.
• •Maintain a Positive and Encouraging Voice: Copy should be upbeat, inspiring, and supportive, especially when addressing beginners or showcasing new techniques. Avoid overly technical jargon and keep the language accessible and friendly.
• •Highlight the Joy and Relaxation of Needlepoint: Emphasize the enjoyable and therapeutic aspects of the craft. Use words like "joy," "relax," "unwind," "creative escape," and "mindful stitching" to resonate with customers seeking a fulfilling hobby.
• •Showcase the Story and Inspiration (When Applicable): Briefly sharing the inspiration behind a design, as Morgan Julia sometimes does, adds a personal touch and helps customers connect with the brand on a deeper level. This makes the designs feel more special and less like mass-produced items.

Social Perception

a popular and trendy brand

Copy Examples

• •Instagram Post (New Design Launch): "Hello, sunshine! ☀️ Our newest hand-painted canvas has just bloomed! Get ready to stitch up some serious happy with these vibrant florals. Perfect for adding a touch of classic charm to your favorite space. Tap to shop and let your creativity blossom! #MorganJuliaDesigns #Needlepoint #NewCanvas #PreppyStitches #CraftyJoy"
• •Email Newsletter Subject: ✨ Stitch Your Way to Chic! New Arrivals + Inspiration Inside! ✨ Body Snippet: "Hi [Customer Name], Ready for your next creative escape? Discover our latest collection of hand-painted needlepoint canvases, designed with love in our St. Pete studio. From whimsical bar carts to classic monograms, find the perfect project to express your unique style. Plus, get inspired by what fellow stitchers are creating! [Link to New Arrivals] [Link to Customer Gallery]"
• •Product Description (Beginner Kit): "New to needlepoint? Welcome to the club! Our 'Seaside Stripes' kit has everything you need to get started on your stitching journey. This classic, preppy design is a joy to create, with easy-to-follow instructions and all the quality materials included. Relax, unwind, and discover the simple pleasure of bringing this beautiful canvas to life. You've got this! #NeedlepointKit #BeginnerNeedlepoint #MorganJuliaDesigns #CoastalCrafts"
• •Facebook Ad: "Looking for a fun, creative hobby? ✨ Morgan Julia Designs offers beautifully hand-painted needlepoint canvases that are perfect for unwinding and expressing your personal style. Join our friendly community of stitchers and discover the joy of creating something truly special. Shop our preppy & classic designs today! #NeedlepointLove #CreativeHobby #MJDStitches #DIYHomeDecor"
• •Website Banner (Promoting a Stitch-Along): "Let's Stitch Together! Join our [Theme] Stitch-Along! 🎉 Connect with fellow crafters, learn new techniques, and create a beautiful piece with our exclusive [Theme] canvas. It's all about community, creativity, and a whole lot of fun! Sign up and get your kit today! #MJStitchAlong #NeedlepointCommunity #CraftTogether"