Brand Tone

Whimsical and Playful, Personal and Authentic, Joyful and Optimistic, Handmade and Creative, Eco-conscious (Subtle)

Brand Values

• •Joy and Happiness
• •Creativity and Self-Expression
• •Handmade Craftsmanship
• •Connection
• •Sustainability (Emerging)
• •Nostalgia and Wonder

Best Practices

• •Embrace Whimsy and Playfulness: Use lighthearted language, fun adjectives, and don't be afraid to be a little quirky. Think \"roo skadoo and you can too!\"
• •Tell Your Story (and the Art's Story): Continue sharing personal anecdotes, inspirations, and the \"why\" behind Merril's creations. This builds authenticity and connection.
• •Focus on Spreading Joy: Ensure that the overarching message is positive, uplifting, and aims to bring a smile to the reader's face. The \"smile guarantee\" is a great anchor.
• •Highlight the \"Handmade\" and \"Recycled\" Aspects: Remind the audience of the unique, handcrafted nature of the products and the sustainable choice of using recycled materials. This reinforces the brand's values and uniqueness.
• •Maintain a Friendly, Conversational Voice: Write as if speaking to a friend. Use \"I\" and \"you,\" ask questions, and create an inviting atmosphere. Merril's \"hi, i'm merril. welcome!\" is a perfect example.

Social Perception

Positive and Appreciative, Artistic and Unique, Personal and Approachable, Gift-worthy

Copy Examples

• •Instagram Post (New Product): Say hello to our newest burst of joy! 🌈✨ Crafted scrap by tiny scrap, this [Product Name] is here to turn any corner into a happy little haven. Ready to invite some handmade sunshine into your space? Tap the link in bio to shop! #morethemerrlier #HandmadeHappiness #CollageArt #SpreadSmiles
• •Email Newsletter Subject Line: A Little Bit of Merriment (and a New Print!) Just for You ✨ Email Body Snippet: Hi there, sunshine! Just couldn't wait to share what's been blooming in the studio. Inspired by [brief, whimsical inspiration], this new piece is all about [positive feeling/theme]. Hope it makes you smile! See the 'making of' and the full story on the blog! [Link]
• •Product Description (Children's Book): Adventure awaits between these pages! Our 'Animal ABCs' book isn't just a journey through the alphabet; it's a parade of playful, collaged critters, each handmade with love and a sprinkle of giggles. Perfect for little hands and big imaginations, ready to make learning a wonderfully wild ride! #KidsBooks #CollageIllustration #ReadAndPlay
• •Website Homepage Headline: Handmade Collage Art to Brighten Your World & Spread Smiles. One Tiny Scrap at a Time.
• •Promotional Offer: Feeling crafty? Or just need a dose of color? ✨ Get 15% off your first order and let's fill your world with a little more 'merrlier'! Sign up for our newsletter for weekly joy and behind-the-scenes peeks. #JoyfulArt #CreativeLiving #SupportSmallArt