Brand Tone

Friendly and Approachable, Passionate and Sincere, Educational and Helpful, Community-Oriented

Brand Values

• •Natural and Plant-Based
• •Eco-Friendly and Sustainable
• •Handmade Quality
• •Vegan and Cruelty-Free
• •Kindness
• •Accessibility and Affordability
• •Transparency

Best Practices

• •Use descriptive language that evokes the natural ingredients and the care of the handmade process.
• •Use contractions and a conversational style to feel approachable and genuine.
• •Highlight Ethical Values Consistently: Weave in mentions of 'vegan,' 'cruelty-free,' and 'eco-friendly' naturally within product descriptions, social posts, and about sections.
• •Focus on Benefits, Not Just Features: Explain *how* the natural ingredients and handmade quality benefit the customer's skin and their well-being (e.g., 'gentle on sensitive skin,' 'nourishes deeply,' 'supports a healthier planet').
• •Share the 'why' behind the brand. On TikTok, this includes showing the real struggles and triumphs of a small business.

Social Perception

Positive, Supportive of Small Business, Ethically Conscious, Engaged Community

Copy Examples

• •Your skin (and the planet) will thank you! #MoreThanSoaps #HandmadeSoap #NaturalSkincare #VeganBeauty #EcoFriendlyLiving
• •It's more than a scrub; it's a moment of self-care, bottled.
• •Explore our latest collection of handmade soaps and treats, crafted with love and the finest botanical ingredients...
• •We're More Than Soaps – a small, female-led brand with a big heart for the planet and your skin.
• •Kindness is at the heart of everything we do.