Brand Tone

Aspirational & Motivational, Youthful & Trendy, Community-Oriented, Confident & Direct, Authentic (Striving for)

Brand Values

• •Movement & Action
• •Style & Self-Expression
• •Entrepreneurship & Empowerment
• •Quality & Freshness
• •Community & Connection
• •Inclusivity (implied)

Best Practices

• •Develop a "Voice Guide": Document key characteristics of the Moremotion tone (e.g., energetic, confident, motivational, uses current slang relevant to the UK streetwear scene but avoids being overly exclusive). Include a list of "do" and "don't" words/phrases.
• •Embody "Movement": Ensure copy is active, using strong verbs and conveying energy and forward momentum, aligning with the brand name.
• •Stay Authentic to Streetwear Culture: Use language that resonates with the target audience organically. Stay updated on UK streetwear slang and cultural references, but only use what feels genuine to the brand's identity. Avoid forcing trends.
• •Balance Aspiration with relatability: While motivational, ensure the tone doesn't become preachy. Mix aspirational messages with content that shows the human side of the brand (like BTS or founder stories).
• •Prioritize Clarity and Conciseness: Streetwear audiences often prefer direct and impactful messaging. Get to the point quickly while maintaining an engaging style, especially for social media captions. Use emojis strategically to add personality.

Social Perception

Positive Engagement, Fashionable & Trendy, Supportive of Aspirations, Associated with "Motion"

Copy Examples

• •Instagram Post (New Collection Drop): Stop scrolling. Start moving. 💧 The [Collection Name] just landed. Fresh fits engineered for your hustle. Don't just follow trends, set them. Link in bio. #MoreMotionUK #StreetwearEssentials #NewCollection #UKFashion
• •TikTok Video Caption (Styling Tips): Level up your look 🚀. Three ways to rock the new More Motion utility joggers. Comfort meets street. Which fit you choosing? Let us know 👇 #MoreMotion #StyleHack #StreetStyleUK #OutfitInspo #MovementIsLife
• •Instagram Story (Behind-the-Scenes): Late nights, big dreams. ✨ Quick peek at the More Motion HQ – where the magic happens. We're building more than a brand, we're building a movement. #MoreMotionBTS #EntrepreneurLife #UKStreetwearBrand #HustleHard
• •Promotional Tweet/Short Post: Tired of blending in? More Motion brings the fire. 🔥 Premium streetwear designed to make a statement. Shop the drop – link in bio. #MoreMotionUK #StandOut #StreetwearCulture
• •Email Newsletter Snippet (Community Focus): Hey Motion Makers! This week, it's not just about the fits – it's about the drive. Inspired by [mention founder's story briefly or a community member's achievement]. Keep pushing, keep creating. P.S. Check out the new season styles inspired by your energy. [Link to Shop]