Brand Tone

approachable, enthusiastic, and informative

Brand Values

• •Authenticity & Curation
• •Customer-centricity & Results-driven
• •Trend-awareness
• •Community & Engagement
• •Experience

Best Practices

• •Stay Enthusiastic & Positive: Use uplifting and benefit-driven language. Focus on the positive outcomes of using the products (e.g., "radiant skin," "healthy glow," "deeply hydrated").
• •Be Informative but Approachable: Explain key ingredients and their benefits clearly, but avoid overly technical jargon. Make K-beauty feel accessible to everyone.
• •Embrace K-Beauty Terminology (Authentically): Incorporate popular K-beauty terms like "glass skin," "chok chok," or specific ingredient names when relevant, showing you're knowledgeable and part of the community.
• •Engage with Trends: Reference current K-beauty trends seen on platforms like TikTok to show relevance and connect with a trend-savvy audience.
• •Foster a Sense of Discovery & Curation: Emphasize that products are "carefully selected" or "handpicked" to reinforce the idea of a trusted source bringing the best of Korea to the customer.

Social Perception

Customers generally perceive the brand positively, associating it with access to desirable K-beauty products that deliver visible results like hydration and improved skin texture. The brand is seen as a source for popular and effective Korean skincare. Their social media engagement, particularly on TikTok, suggests they are perceived as current and connected with their target audience. The move to open a physical store in Dubai likely enhances their legitimacy and appeal to customers in that region.

Copy Examples

• •Instagram Post (Product Feature): "Unlock that coveted K-beauty glow! ✨ Our [Product Name] is packed with [Key Ingredient] to deeply hydrate and brighten your complexion. Swipe to see the magic and get ready for your skin to thank you! #MoreFromKorea #KbeautyRoutine #GlassSkinGoals"
• •TikTok Video Script (Trend-focused): "You've seen the viral [K-beauty Trend, e.g., toner pads] everywhere, and YES, the hype is real! 🙌 We've curated the best [Product Type] to give you that instant hydration boost and flawless finish. Shop them now at morefromkorea.com! #KoreanSkincare #TikTokMadeMeBuyIt #KbeautySecrets #MoreFromKorea"
• •Website Banner (New Arrival): "Just In From Seoul! 🇰🇷 Discover the latest K-beauty innovations handpicked by More From Korea. Achieve your dream skin today! Shop New Arrivals."
• •Email Newsletter Subject: "Your K-Beauty Journey Starts Here | Expert Picks from More From Korea" * Email Body Snippet: "Hey K-Beauty Lover! At More From Korea, we're passionate about bringing you the most effective and exciting products straight from Korea. This week, we're shining a spotlight on [Brand/Product] because [Benefit/Reason]. Find out why everyone's obsessed..."
• •Promotional Ad (Physical Store Opening): "Get Ready, Dubai! 🎉 More From Korea is bringing the best of K-Beauty to YOU! Join us for our grand opening event for exclusive gifts, expert advice, and an unforgettable skincare experience. Stay tuned for dates! #MoreFromKoreaDubai #KbeautyIRL #DubaiEvents"