Brand Tone

Benevolent, inspiring, motivating, relatable, friendly, and educational with a spiritual focus.

Brand Values

• •Faith & Spirituality
• •Personal Growth & Self-Betterment
• •Peace & Serenity (Sakinah)
• •Community & Support
• •Knowledge & Education
• •Authenticity & Sincerity
• •Giving Back

Best Practices

• •Use 'you' and 'we' to foster a sense of connection and community.
• •Incorporate Authentic Islamic References (where appropriate): Naturally weave in relevant Islamic terms, concepts, or brief quotes when they add value and resonate with the audience, but avoid being overly didactic unless the specific content calls for it (e.g., an educational post).
• •Maintain a tone of friendly advice and guidance, being relatable to Muslim women seeking spiritual growth and peace.
• •Focus on practical advice, especially related to making invocations and improving daily life.
• •Highlight the act of giving back by mentioning donations to associations to showcase the brand's benevolent side.

Social Perception

Comforting, inspiring, and educational. The 'La Boîte à Invocation' is seen as a helpful tool for religious practice, fostering interest and engagement.

Copy Examples

• •Discover 'La Boîte à Invocation' and unlock the art of connecting with Allah.
• •Join our community of women seeking spiritual growth and peace in their daily lives.
• •Let us guide you on a journey of self-betterment in both faith (Deen) and daily life (Dunya).
• •Tune in to our latest podcast episode for insights on faith, personal development, and spirituality from an Islamic perspective.
• •A portion of your purchase goes towards supporting associations, making a difference in the world.