Brand Tone

Whimsical & Enchanting, Friendly & Welcoming, Nostalgic & Comforting, Philosophical & Gentle, Adventurous & Playful

Brand Values

• •Family & Friendship
• •Love & Equality/Inclusivity
• •Courage & Adventure
• •Respect for Nature
• •Joy & Joie de Vivre
• •Authenticity & Quality
• •Imagination & Fantasy

Best Practices

• •Embrace Storytelling: Weave in the narratives and gentle philosophies of the Moomins. Refer to characters and their traits in a way that resonates with fans (e.g., Moominmamma's kindness, Snufkin's love for freedom).
• •Use Warm and Inclusive Language: Employ words that evoke comfort, friendship, and acceptance. Avoid overly formal or aggressive sales language. Phrases like "welcome to our valley," "share the joy," "for every kind of adventurer" fit well.
• •Highlight Core Values Subtly: Instead of explicitly stating "we value friendship," show it through copy that speaks of sharing, togetherness, and caring characters. For `moomin.ma`, connect products back to the values of family, adventure, and joy.
• •Maintain a Touch of Whimsy and Playfulness: Use gentle humor where appropriate. Incorporate words that suggest magic, wonder, and the charm of the Moomin world (e.g., "enchanting," "charming," "a sprinkle of magic").
• •Be Authentic and Heartfelt: Communicate a genuine passion for the Moomin universe, as stated in `moomin.ma`'s "Qui sommes nous?". This builds trust and a deeper connection with customers who share that affection. Use simple, clear, and honest language.

Social Perception

Beloved & Enduring, Appeals to All Ages, High Quality & Collectible, Comforting & Kind, Artistic & Unique, Associated with Nordic Values

Copy Examples

• •Step into a world of wonder! ✨ Discover authentic Moomin treasures and charming lifestyle essentials at Moomin.ma. Your Moroccan home for adventure, family, and everyday magic.
• •Sip your favourite tea and share a quiet moment with Moominmamma. This beautifully crafted Moomin mug brings the warmth and comfort of Moominvalley right to your kitchen. A perfect gift or a treat for yourself to cherish those peaceful moments.
• •Ready for a little adventure? 🌲🍄 Our Moomin collection is here to inspire curiosity and family fun! From playful toys for the little ones to charming décor that brings a smile. What Moomin-inspired adventures are you planning? #moominmaroc #adventuretime #familyjoy #moominofficial
• •At Moomin.ma, we're more than just a store; we're a family of Moomin enthusiasts dedicated to sharing the love, courage, and joy of Tove Jansson's timeless world. Discover handpicked treasures that bring a sprinkle of Moomin magic to your Moroccan home.
• •Psst... New Moomin Arrivals & A Dash of Delight Just For You! 💌