Brand Tone

Luxurious & Sophisticated, Modern & Convenient, Confident & Alluring, Ethical & Conscious, Approachable Luxury

Brand Values

• •Quality & Precision: Crafted with precision and a commitment to authenticity, we only use the finest ingredients.
• •Authenticity & Nuance: Inspired by the essence of beauty found in the unspoken, our perfumes are a testament to the power of nuanced elegance.
• •Ethical Practices: Passionate about keeping our perfumes free from animal cruelty and vegan friendly. We believe in a world which is more fragrant without compromising on fairness and ethics.
• •Customer Experience & Well-being: Perfumes are designed to elevate your presence and even lift spirits. They use soothing unscented coconut oil in their perfume oils, avoiding alcohol which can be bad for the skin.
• •Value for Money: Offering high-quality scents at fair prices by avoiding traditional expensive marketing routes.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, alluring, conscious, confident), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Focus on "Elegant Simplicity": Use clear, concise language that conveys luxury without being overly verbose or pretentious. Let the quality of the product and its evocative descriptions speak.
• •Highlight Core Values Naturally: Weave in mentions of quality ingredients, ethical practices (vegan, cruelty-free), and the unique benefits (long-lasting, oil-based) into product descriptions and storytelling rather than just listing them.
• •Emphasize the Experiential: Describe how the fragrances make one *feel* – confident, alluring, calm, uplifted – connecting the scent to an emotional experience and a modern lifestyle.
• •Maintain Visual & Textual Harmony: Ensure the copy aligns with the luxurious and minimalist aesthetic of the brand's visual identity on the website and social media. The language should evoke the same premium feel as the imagery.

Social Perception

Positive Overall: Customers generally perceive MOOD London as a high-quality, luxury fragrance brand offering unique and long-lasting scents. Discovery & Delight: Many customers report discovering the brand in person and being captivated by the aesthetics and scent profiles. Appreciation for Ethics: The vegan and cruelty-free aspects are noted and appreciated by some consumers. Strong Scents: The longevity and intensity of the fragrances are frequently mentioned as a key positive. Mixed Sales Experience: While products are loved, some in-store experiences with sales staff have been noted as overly assertive.

Copy Examples

• •Headline: MOOD London: Where Lasting Luxury Meets Conscious Scent. Body: Elevate your every day with fragrances crafted for the modern spirit. Our perfume oils and sprays offer an enigmatic allure that lingers, all while upholding our commitment to vegan and cruelty-free practices. Discover your signature. Call to Action: Explore the Collection.
• •Headline: The Essence of Unspoken Elegance. Body: MOOD London invites you to a world of sophisticated subtlety. Each scent is a precisely crafted symphony of the finest ingredients, designed to make a lasting impression, effortlessly. Call to Action: Find Your MOOD.
• •Headline: Indulge Your Senses. Responsibly. Body: Why choose between luxury and ethics? At MOOD London, our exquisite, long-wearing fragrances are proudly vegan and cruelty-free. Experience aromatic opulence that aligns with your values. Call to Action: Shop Ethical Luxury.
• •Headline: Your Aura, Amplified. Body: More than just perfume, MOOD London is an extension of your personal style. Our concentrated perfume oils, made with skin-nourishing coconut oil, offer a confident and refined presence that stays with you. Call to Action: Discover Travel-Friendly Scents.
• •Headline: Fair Price. Fine Fragrance. Pure MOOD. Body: We invest in the supreme quality of our ingredients, not in fleeting trends or expensive endorsements. Experience the art of perfumery with MOOD London – luxury fragrance, made accessible. Call to Action: Experience the MOOD London Difference.