Brand Tone

Aspirational, Empowering, Friendly, Approachable, Trendy, Fashion-Forward, Value-Oriented

Brand Values

• •Accessibility/Affordability
• •Quality
• •Empowerment & Confidence
• •Customer-Centricity
• •Passion

Best Practices

• •Embody the "Why": Always circle back to the founding story and values.
• •Foster a sense of community, as mentioned in their "About Us" page.
• •Balance Aspiration with Attainability: While showcasing trendy and stylish looks, ensure the language remains grounded and emphasizes the value and accessibility that are core to the brand.
• •Maintain Consistency Across All Channels: The tone used in website product descriptions, email marketing, social media captions, and customer service interactions should be cohesive.
• •Use customer testimonials to showcase the positive experiences others have had with the brand's products.

Social Perception

Largely positive, with customers appreciating the style, fit, and value of the products. Customers often mention receiving compliments and feeling confident in the attire.

Copy Examples

• •Elevate your style with our latest collection of dresses, designed for the modern woman.
• •Experience the luxurious feel of our meticulously stitched leggings, offering both comfort and style.
• •Make a bold statement with our denim collection, crafted with quality and versatility in mind.
• •Welcome to our Montivella Community, where style meets affordability.
• •Discover high-quality fashion accessible to all women, regardless of their background or budget.