Brand Tone

Warm, Friendly, Artisanal, Passionate, Celebratory, Personal, Nostalgic, Caring

Brand Values

• •Artisanal Quality
• •Love & Passion
• •Personalization & Celebration
• •Natural Ingredients & Tradition
• •Sharing & Joy
• •French Origin

Best Practices

• •Embrace "Love" and "Passion": Consistently use words and phrases that convey the care and dedication behind the products (e.g., "made with love," "passionately crafted," "heartfelt treats").
• •Highlight the Artisanal & Handmade Nature: Regularly emphasize "artisanal," "handmade," "hand-decorated," and "natural ingredients" to reinforce quality and craftsmanship. Avoid overly technical or mass-produced sounding language.
• •Focus on Celebration and Personalization: Tailor language to the joy of events. Use celebratory and emotive words. Always bring the focus back to how the biscuits can make an occasion special and personal.
• •Maintain a Warm, Friendly, and Slightly Nostalgic Voice: Use welcoming language, approachable questions (on social media), and occasionally allude to tradition or the simple joy of sharing, reminiscent of home baking.
• •Be Visually Cohesive with Text: Ensure the tone of the copy matches the warm, appealing, and high-quality visuals. The words should enhance the story the images tell. Use storytelling in captions to connect with the audience on an emotional level.

Social Perception

The brand is perceived as a provider of special, customized treats for significant life events. The association with "plaisir" (pleasure) in its name resonates well with the general positive sentiment towards enjoyable food items.

Copy Examples

• •Sealing your 'I do' with a sweet touch. ✨ Our artisanal biscuits, crafted with love, are here to make your special day even more memorable. Let's create delicious memories together! #MonPlaisirBiscuits #WeddingFavors #HandmadeWithLove #PersonalizedBiscuits #MadeInFrance
• •Welcome little one! 🍼 Celebrate the sweetest arrival with our adorable, personalized baby shower biscuits. Handmade with natural ingredients and a sprinkle of joy. Order yours and share the love! Learn more: [Link to website] #BabyShowerBiscuits #NewBabyGift #ArtisanalTreats #MonPlaisirBiscuits
• •Mon Plaisir Biscuits: Crafting Joy, One Personalized Biscuit at a Time. Discover artisanal treats made with love for all your special moments.
• •Hello [Customer Name], at Mon Plaisir Biscuits, we believe every occasion deserves a unique touch. From our grandmother's cherished recipes to your personalized design, we pour our hearts into every biscuit. Planning an event? Let us add a sprinkle of handmade charm! Explore our collections...
• •Make their birthday wishes even sweeter! Our custom birthday biscuits are lovingly handmade and artfully decorated to bring a smile to their face. Crafted from the finest natural ingredients, they're the perfect personal gift to share and enjoy. Because every celebration deserves a little 'plaisir'!