Brand Tone

Sophisticated, Authentic, Discerning, Traditional.

Brand Values

• •Premium Quality: Sourcing and offering superior Spanish gourmet products.
• •Authenticity & Tradition: Celebrating and preserving the authentic tastes and culinary traditions of Spain.
• •Culinary Excellence: Providing ingredients that elevate the home dining experience.
• •Curation: Carefully selecting a range of distinctive Spanish delicacies.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (Sophisticated, Authentic, Discerning, Traditional), core values, target audience, and provides examples of do's and don'ts for language. This ensures anyone writing for the brand is aligned.
• •Focus on Sensory Language and Storytelling: Use vivid descriptions that appeal to taste, smell, and sight. Weave in the stories behind the products – their origin, the artisans, the traditional methods. This reinforces authenticity and quality. *e.g., "Imagine the sun-drenched dehesas where our Iberian pigs roam freely..."
• •Maintain an Educated and Refined Vocabulary: While avoiding overly academic or alienating language, use precise and evocative words that reflect the premium nature of the products. Words like "artisan," "heritage," "hand-selected," "vintage," "terroir" can be appropriate when used genuinely.
• •Emphasize Quality and Origin: Consistently highlight what makes the products special – the denomination of origin, the aging process, the traditional recipes, the quality of ingredients. This directly supports the values of authenticity and premium quality.
• •Review and Edit for Consistency: Before publishing any copy, review it against the brand voice guide. Ensure the tone is consistent across all platforms – website, product descriptions, emails, and any social media. Check for any language that feels off-brand, too casual, or doesn't align with the sophisticated and authentic image.

Social Perception

Perceived as a specialized online retailer of high-quality, authentic Spanish gourmet foods. The brand likely appeals to individuals who appreciate fine food, Spanish cuisine, and are willing to seek out specialty items. The limited online engagement means their social perception is more directly tied to the product experience itself rather than a broad online community interaction.

Copy Examples

• •Headline for Iberian Ham: "Savor the Legacy: Authentic Iberian Ham, Centuries in the Making."
• •Product Description for Manchego Cheese: "Experience the True Taste of La Mancha. Our artisan Manchego, aged to perfection, offers a complex symphony of nutty and piquant notes – a testament to Spanish cheesemaking tradition."
• •Email Subject Line for a New Wine Arrival: "Discover Your Next Exquisite Spanish Wine – Hand-Selected for the Discerning Palate."
• •Social Media Post (if revitalized): "Elevate your weekend gathering with the rich flavours of Spain. From the finest Jamón Ibérico to vibrant olive oils, Monparnasse brings culinary excellence to your table. #SpanishGourmet #ArtisanFood #MonparnasseDelights"
• •About Us Snippet: "At Monparnasse, we are more than purveyors of fine food; we are custodians of Spanish culinary heritage. Each product is a carefully chosen ambassador of the authentic tastes and time-honoured traditions that define our gastronomic culture."