Brand Tone

Playful, clever, and functional with a lighthearted approach.

Brand Values

• •Originality & Fresh Perspectives
• •Beauty & Functionality
• •Affordability & Accessibility
• •Bringing a Smile/Joy
• •Collaboration

Best Practices

• •Highlight Originality: Consistently emphasize the unique design and fresh perspective that Monkey Business brings to everyday items.
• •Focus on the "Smile" Factor: Frame product benefits not just in terms of practicality, but also in how they bring joy or a bit of fun to daily routines.
• •Use playful language and humor in product descriptions and marketing materials.
• •Showcase the functionality and practicality of the products alongside their unique design.
• •Emphasize the collaboration with Israeli designers to highlight the brand's commitment to local talent and unique designs.

Social Perception

Positive. Customers perceive the brand as fun, unique, creative, good quality, and well-packaged, making the products good gift options.

Copy Examples

• •A pinch of practicality, a dash of delight!
• •Discover uniquely designed home & office essentials that are as practical as they are playful.
• •Organize your surroundings with a smile!
• •Bringing beauty, originality, and a smile to everyday organization.
• •Affordable design that combines an original idea with looks and functionality.