Brand Tone

playful, witty, and friendly

Brand Values

• •Originality and Creativity
• •Practicality with a Smile
• •Affordability/Accessibility
• •Customer Satisfaction
• •Adding Joy to the Everyday

Best Practices

• •Embrace Puns and Wordplay: Inject humor through clever wordplay related to the product or its function, aligning with the "witty" aspect of the brand.
• •Use Emotive and Fun Adjectives: Describe products using words like "playful," "quirky," "charming," "funky," "amusing," "cheeky," and "surprising" to maintain a lighthearted feel.
• •Keep it Conversational and Friendly: Write as if you're talking to a friend. Use contractions, approachable language, and avoid overly formal or technical jargon. Ask questions to engage the reader.
• •Focus on the "Smile" Factor: Highlight how the products bring joy, fun, or a moment of amusement to everyday tasks or spaces, reinforcing the brand's mission.
• •Stay True to Originality: Emphasize the unique design and innovative aspect of the products. Avoid generic descriptions and let the product's distinct personality shine through the copy.

Social Perception

Customers generally perceive Monkey Business products as original, fun, cute, and cool. The brand is seen as a source of useful objects with a smile.

Copy Examples

• •Headline: Stop wrestling with your veggies. Our Karoto peeler makes carrot duty sharp and fun! 🥕😉 Body: Why should kitchen prep be a bore? Add a twist of fun with Karoto, the peeler that thinks it's a pencil sharpener. Perfectly peeled veggies and a guaranteed giggle. Call to Action: Shop Playful Peelers!
• •Headline: Unleash your inner pasta-bilities with our Farfalloni Pot Grips! 🦋 Body: Too hot to handle? Not anymore! These bow-tie pasta-shaped grips will have you saying "Mamma Mia!" to burnt fingers. Practical, adorable, and ready to make your kitchen cooler. Call to Action: Grab Yours Now!
• •Headline: Don't let your desk be a zoo. (Okay, maybe just a little bit of one with Morris the Donkey!) 🐴 Body: Morris is here to rescue your notes from the paper jungle. This trusty memo donkey keeps your reminders in sight and your workspace smiling. He’s all ears for your important stuff! Call to Action: Organize with a Grin!
• •Headline: Corks were getting lonely. So we invented Corkers. You're welcome. 🍾+🤖=🎉 Body: Transform that leftover wine cork into a quirky collectible! Our Corkers kits are the perfect excuse to open another bottle and add a dash of personality to your bar. Call to Action: Get Corky!
• •Headline: Lid Sid: Giving your boiling pots some much-needed air (and your stovetop a break). 💨 Body: Meet Sid, the little guy who bravely props open your pot lids. No more boil-overs, just perfectly simmered sauces and a sigh of relief. He’s the kitchen hero you didn’t know you needed. Call to Action: Let Sid Help Out!