Brand Tone

Compassionate and Empathetic, Supportive and Encouraging, Professional and Trustworthy, Respectful and Non-Judgmental, Empowering

Brand Values

• •Safety and Security
• •Youth Empowerment
• •Holistic Support
• •Dignity and Respect
• •Reunification and Positive Futures
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone, language style (e.g., simple, direct, hopeful), and specific words to use or avoid. Share this guide with everyone who creates content.
• •Prioritize Empathy and Respect: Always write from a place of understanding the youths' experiences. Use person-first language and avoid stigmatizing terms. Focus on their resilience and potential.
• •Maintain a Hopeful Yet Realistic Outlook: While acknowledging the challenges, the overall message should be one of hope and the possibility of positive change. Avoid making unrealistic promises but highlight the support available.
• •Ensure Clarity and Accessibility: Use clear, concise language that is easy for young people, their families, and potential supporters to understand. Avoid jargon or overly complex sentences.
• •Be Authentic and Mission-Driven: Let the organization's genuine commitment to helping homeless youth shine through in all communications. Every piece of copy should reinforce the core mission and values of providing safety, support, and empowerment.

Social Perception

Organizations dedicated to helping runaway and homeless youth are generally perceived positively by the public. They are seen as crucial safety nets providing essential services to a vulnerable population. The perception would be one of a caring, necessary, and impactful organization.

Copy Examples

• •You Are Not Alone. Find Safety, Support, and a Path Forward at Monique's Place.
• •Your gift today provides more than a meal or a bed; it offers a young person hope, safety, and the chance to rebuild their life. Help us empower homeless youth. Donate to Monique's Place.
• •Make a Real Difference. Monique's Place needs compassionate individuals like you to support young people navigating homelessness. Join us in offering guidance, hope, and a brighter future.
• •At Monique's Place, we believe every young person deserves a safe place to call home and the support to reach their full potential. We provide comprehensive care and unwavering support to help youth transition from crisis to stability.
• •Struggling with homelessness? Monique's Place offers a confidential, non-judgmental space where you can access shelter, counseling, and resources to build a brighter tomorrow.