Brand Tone

Luxurious, Emotional, Personal, and Professional

Brand Values

• •Quality
• •Passion for Love
• •Customer Satisfaction & Trust
• •Innovation/Uniqueness
• •Making Memories Last

Best Practices

• •Emphasize Emotional Language: Use words that evoke feelings of love, gratitude, appreciation, connection, and cherished memories (e.g., "heartfelt," "cherished," "unforgettable," "deepest love," "precious moments").
• •Highlight Exclusivity and Luxury: Incorporate terms that convey premium quality and uniqueness (e.g., "exclusive," "luxurious," "handcrafted," "premium," "bespoke," "artisan").
• •Focus on Personalization: Stress the customizable aspects of the Gratitude Box, particularly the video message and tailored experience (e.g., "your personal message," "uniquely yours," "customized for them," "tell your story").
• •Showcase the Lasting Nature: Remind customers of the longevity of the eternity roses and the enduring nature of the video memories (e.g., "memories that last," "roses that endure for years," "a timeless keepsake").
• •Focus on storytelling by encouraging customers to tell their stories through the video message feature. This adds an emotional depth and personal touch that resonates with the audience.

Social Perception

Aspirational brand associated with luxury, heartfelt emotions, and unforgettable moments.

Copy Examples

• •Luxurious, personal, and unforgettable – the perfect way to say "thank you," "I love you," or "I'm thinking of you." Design yours today.
• •Experience the luxury of heartfelt gifting.
• •Let us help you create a gift that truly speaks from the heart.
• •That's the MONIFÉ moment – an unparalleled experience of love and gratitude.
• •We tailor your personal Gratitude box to express your deepest feelings.