Brand Tone

Appreciative & Passionate, Accessible & Inclusive, Informative & Story-driven, Professional & Service-Oriented

Brand Values

• •Love of Art & Beauty
• •Accessibility & Inclusivity
• •Artist Support & Promotion
• •Customer Satisfaction & Trust
• •Cultural Connection
• •Convenience & Quality Service

Best Practices

• •Emphasize Storytelling: Always try to weave in the story behind the art or the artist. This aligns with their informative and passionate tone. Instead of just stating facts (e.g., 'Oil on canvas, 50x70cm'), add a sentence about the artist's inspiration or the artwork's meaning.
• •Use Evocative and Sensory Language: Describe art in a way that appeals to emotions and senses, reflecting the 'beauty, energy, and depth' they value. Words like 'vibrant,' 'serene,' 'captivating,' 'soulful' can be effective.
• •Maintain an Accessible and Inclusive Voice: Avoid overly academic or elitist art jargon. Explain concepts clearly and ensure the language is welcoming to individuals new to art collecting. Reiterate the idea of 'art for everyone.'
• •Highlight Artist and Origin: Consistently mention the artists and, where relevant, the cultural context of the works, especially for pieces from the Middle East and Asia. This reinforces their value of promoting diverse talent.
• •Balance Passion with Professionalism: While conveying enthusiasm for art, ensure that copy related to services (like framing or purchasing) is clear, professional, and instills confidence by highlighting quality, convenience, and customer care.

Social Perception

Trusted Source for Art & Framing, Curator of Diverse and Interesting Art, Customer-Focused, Accessible Art Platform

Copy Examples

• •Headline: Discover Art That Speaks to Your Soul. Body: At Monda Gallery, we believe art is a personal journey. Explore our curated collection of original paintings, fine art prints, and photography from talented artists across the Middle East, Asia, and beyond. Find the piece that resonates with your story. Call to Action: Explore the Collection
• •Headline: More Than Just a Painting. It's a Conversation Starter. Body: Each artwork in Monda Gallery holds a unique story, a burst of energy, a moment of beauty captured. From vibrant abstracts to evocative photographs, bring home a piece that inspires and intrigues. Call to Action: Find Your Statement Piece
• •Headline: Preserve Your Treasures: Expert Framing, Effortless Experience. Body: Your cherished artworks and memories deserve the perfect frame. Monda Gallery offers bespoke framing services in Dubai, combining quality craftsmanship with ultimate convenience. Get a quote via WhatsApp and let us handle the rest, from pick-up to delivery. Call to Action: Frame Your Art Today
• •Headline: The Soul of the East, The Spirit of Global Art. Body: Monda Gallery brings you an eclectic selection of art, celebrating the rich artistic heritage of the Middle East and Asia alongside compelling works from around the world. Discover new perspectives and timeless beauty. Call to Action: Journey Through Our Collections
• •Headline: Gift the Extraordinary: Art That Endures. Body: Looking for a truly unique and meaningful gift? An artwork from Monda Gallery is more than a present; it’s an experience, an emotion, a lasting legacy. Explore our diverse range of prints and originals for every taste and occasion. Call to Action: Shop Art Gifts