Brand Tone

Elegant, sophisticated, artisanal, and subtly luxurious. There is a clear emphasis on craftsmanship, uniqueness, and the bespoke nature of their offerings. A tone that conveys both heritage and modern design sensibilities.

Brand Values

• •Craftsmanship
• •Sustainability
• •Individuality
• •Quality
• •Ethical Sourcing
• •Bespoke Design
• •Timeless Elegance

Best Practices

• •Use sophisticated and elegant language, avoiding slang or overly casual terms.
• •Incorporate storytelling elements to highlight the craftsmanship and uniqueness of each item.
• •Maintain a focus on quality, artistry, and the bespoke nature of the offerings.
• •Employ sensory language to evoke the feel, texture, and visual appeal of the products.
• •Ensure all copy aligns with the brand's commitment to sustainability and ethical sourcing.

Social Perception

MONC XIII aims to be perceived as a high-end, luxury brand that values artistry, sustainability, and individuality. The brand wants to be seen as sophisticated and refined, appealing to customers who appreciate quality craftsmanship and unique design. The social perception should reflect exclusivity and a commitment to ethical practices.

Copy Examples

• •"Each MONC XIII piece is handcrafted with meticulous attention to detail, using only the finest sustainably sourced materials."
• •"Discover eyewear that transcends trends, designed for those who appreciate timeless elegance and unparalleled quality."
• •"From the initial sketch to the final polish, every step in our process reflects our unwavering commitment to artistry and innovation."
• •"Experience the difference of bespoke design, tailored to your individual style and preferences."
• •"Explore our collection and find a statement piece that tells your story, a reflection of your unique perspective."