Brand Tone

Empowering, Authentic, Community-Focused, Elegant, Accessible, Trustworthy

Brand Values

• •Modesty
• •Quality
• •Faith & Religious Values
• •Empowerment
• •Accessibility & Affordability
• •Customer Satisfaction
• •Sustainability & Ethical Practices

Best Practices

• •Always Lead with Values: Ensure that core values like modesty, quality, empowerment, and faith are subtly or overtly woven into the messaging. Remind the audience of the 'why' behind the brand.
• •Speak Your Audience's Language (Empathetic & Understanding): Use language that resonates with believing women who value modesty and style. Acknowledge their journey and aspirations. Phrases like 'Feel Beautifully Covered, Be Uniquely You' are good examples.
• •Maintain Authenticity and Sincerity: Avoid overly salesy or trendy language that doesn't align with the brand's grounding in faith and genuine connection. The founders' commitment to not 'blindly follow trends' should be reflected in the copy.
• •Highlight Quality and Craftsmanship: Consistently mention the premium nature of the materials, the care in craftsmanship, and the resulting comfort and durability. This reinforces trust and justifies the purchase.
• •Foster Community and Inclusivity: Use inviting and warm language. Encourage interaction, share user stories (with permission), and make customers feel like part of the 'Momina Squad.' Ensure messaging is welcoming and celebratory of diverse expressions of modest style.

Social Perception

Positive, Trustworthy Canadian Brand, Stylish & Modern, Community-Oriented

Copy Examples

• •Headline: Embrace Your Elegance. Discover #MominaHijabs. Body: Crafted with premium fabrics and a heart for modesty, our hijabs are designed to empower your every day. Feel beautifully covered, be uniquely you. Call to Action: Shop The Collection
• •Headline: Quality You Can Feel, Faith You Can Express. Body: At Momina Hijabs, we believe modesty is a strength. That's why we pour our values into every stitch, offering you luxurious hijabs that are as authentic as your faith. Because we only offer what we’d proudly wear ourselves. Call to Action: Experience Momina Quality
• •Headline: Find Your Signature Style. Celebrate Your Journey. Body: From vibrant hues to serene neutrals, our diverse collection has the perfect hijab to complement your unique style and honor your journey of modesty. Join the #Mominasquad and shine with confidence. Call to Action: Explore New Arrivals
• •Headline: More Than Just a Hijab. It’s a Statement of Grace. Body: Feel the difference of ethically sourced, sustainable fabrics designed for lasting comfort and timeless style. Momina Hijabs: Where faith and fashion beautifully intertwine. Call to Action: Discover Our Sustainable Fabrics
• •Headline: Modesty is Beautiful. You are Beautiful. Body: Wrap yourself in the confidence that comes from premium quality and heartfelt design. Momina Hijabs empowers you to express your faith with elegance and joy. Call to Action: Find Your Perfect Hijab Today