Brand Tone

bold, confident, feminine, and playful

Brand Values

• •Individuality and Self-Expression
• •Quality and Longevity (Slow Fashion)
• •Inclusivity
• •Empowering Women
• •Creativity and Craftsmanship
• •Conscious Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Moloko's tone (bold, confident, feminine, playful, inspiring), including "do's and don'ts" for language and style.
• •Emphasize Storytelling: Frame product descriptions and social media posts around the idea of self-expression, individuality, and the story each piece can tell.
• •Highlight Core Values: Consistently weave in mentions of slow fashion, quality craftsmanship, inclusivity, and female empowerment into messaging where appropriate.
• •Use Engaging and Evocative Language: Employ strong verbs, vibrant adjectives, and a slightly informal yet empowering conversational style. Words like "bold," "dreamy," "fearless," "vibrant," "muse," "crafted with care" align well.
• •Maintain Consistency Across All Platforms: Ensure that the tone used on the website, in email marketing, social media captions, and even customer service interactions is harmonious and reinforces the same brand personality.

Social Perception

The brand aims to be perceived as a movement rather than just a clothing store, encouraging customers to wear their pieces boldly, beautifully, and again and again. They foster a sense of community through initiatives like The Moloko Club and style diaries.

Copy Examples

• •Don't just wear a dress. Tell a story. Our latest collection is here to help you write your boldest chapter yet. #MolokoMuse #LiveInColour
• •Vintage soul, modern heart. Discover one-of-a-kind treasures, lovingly reworked to make you shine. Because true style is timeless. ✨ #SlowFashion #UniqueFinds
• •Confidence looks gorgeous on you. And so do our new arrivals. 😉 Inclusive sizing, exclusive designs. #MolokoUK #FeminineEdge
• •Life’s too short for boring clothes. Unleash your playful side with pieces designed to turn heads and spark joy. #WearItBoldly #PlayfulStyle
• •Invest in yourself, invest in style that lasts. Our consciously crafted garments are made with love, for you to cherish season after season. #QualityOverQuantity #ConsciousFashion