Brand Tone

Friendly and Approachable, Passionate and Knowledgeable, Helpful and Customer-Oriented, Authentic and Trustworthy

Brand Values

• •Quality
• •Community
• •Passion for Fiber Arts
• •Customer Satisfaction
• •Family-Oriented
• •Animal Welfare

Best Practices

• •Embrace "We" and "Our": Use inclusive language that reflects the family-owned and community-focused nature of the brand. Talk *with* your audience, not *at* them.
• •Share Your Passion Authentically: Let your genuine love for fiber arts and your animals shine through. Use enthusiastic and descriptive language when talking about products and the craft.
• •Highlight Quality and Source: Consistently mention the quality of your fibers and, where applicable, the connection to your own angora goats. This reinforces trust and your unique selling proposition.
• •Be Helpful and Informative: Provide useful tips, answer questions proactively in your content, and share knowledge about fiber arts. This positions you as experts and a valuable resource.
• •Incorporate Customer Voices (with permission): Share positive customer testimonials or showcase customer projects. This builds social proof and reinforces the positive perception of the brand.

Social Perception

Highly Regarded for Quality, Trusted Source, Community Hub, Enthusiastic Customer Base

Copy Examples

• •Headline for new fiber arrival: "Fresh from our farm, to your spinning wheel! ✨ Discover the cloud-like softness of our latest [Fiber Name] roving – ethically sourced and lovingly prepared by our family."
• •Social media post about a community event: "Join us for a cozy evening of creativity! 🧶 Our next Knit/Spin/Weave Night is [Date] at [Time]. Bring your latest project, share your passion, and let's make something beautiful together. The kettle's always on!"
• •Product description highlight: "Experience the difference quality makes. Our [Specific Fiber Type, e.g., 22.5 Micron Merino Wool] is meticulously sourced and prepared to ensure a smooth, luxurious feel for your next spinning or felting masterpiece. Just ask our happy customers!"
• •Email newsletter subject line: "Spinspiration Inside! Beautiful New Fibers & Our Favorite Customer Makes."
• •About Us snippet: "More than just a shop, Mohair & More is a family passion. From tending our playful Angora goats to sourcing the finest fibers worldwide, we pour our hearts into helping you create. Let's share the joy of fiber arts!"