Brand Tone

Helpful and Customer-Oriented, Professional and Reliable, Value-Driven and Practical, Approachable

Brand Values

• •Quality
• •Value for Money
• •Customer Service
• •Versatility and Practicality
• •Efficiency

Best Practices

• •Prioritize Customer Needs & Solutions: Always frame product descriptions and marketing messages around how the furniture solves a customer's problem (e.g., saving space, providing comfort for events, offering value for a tight budget). Use "you" more than "we."
• •Emphasize Value and Quality Equally: Don't just focus on price; consistently link it to the quality, durability, and guarantees offered. Phrases like "lasting value," "invest with confidence," or "quality that pays for itself" can be effective.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Avoid overly technical jargon unless essential and explained. Encourage contact through calls, emails, or live chat, reinforcing that the team is there to assist.
• •Be Direct and Transparent: Clearly state benefits, guarantees, delivery information, and any special offers like price matching or bulk discounts. This builds trust and aligns with the reliable aspect of the brand.
• •Showcase Versatility with Specific Examples: Instead of just saying "versatile," provide concrete examples of where and how the furniture can be used (e.g., "perfect for school fairs," "ideal for community centre gatherings," "smart solutions for your WFH setup"). This makes the practical benefits more tangible.

Social Perception

Customers and the public generally perceive Mogo Direct as a reliable and reputable supplier of quality, value-for-money folding and stacking furniture. They are seen as having excellent customer service, being communicative, and providing prompt delivery. The products are considered sturdy and well-made. They are a known supplier for organizations like community centers, schools, and churches, indicating a level of trust within these sectors.

Copy Examples

• •Headline: Maximize Your Space, Effortlessly. Body: "Need versatile furniture that works as hard as you do? At MOGO Direct, we provide high-quality, durable folding and stacking furniture that’s easy to set up, store, and surprisingly comfortable. Get practical solutions without compromising on quality. Explore our range today!" (Tone: Practical, Value-Driven)
• •Headline: Quality Furniture, Unbeatable Value. That's the MOGO Promise. Body: "From community halls to bustling offices, MOGO Direct delivers furniture that lasts. We're committed to offering the best value, quality products, and first-class service. Plus, with our Price Match Promise, you know you're getting the best deal. Let our friendly team help you find the perfect fit." (Tone: Value-Driven, Customer-Oriented, Reliable)
• •Headline: Your Event, School, or Office – Furnished with Ease. Body: "Planning an event or refitting a space? MOGO Direct makes it simple. Our extensive range of folding tables and chairs offers smart, flexible solutions for any need. With speedy delivery and expert advice just a call or click away, transforming your space has never been easier. Call us for a quote!" (Tone: Helpful, Efficient, Professional)
• •Headline: Don't Let Space Limit Your Possibilities. Body: "MOGO Direct offers smart furniture for multi-purpose spaces. Our folding and stacking chairs and tables are designed for durability, comfort, and easy storage, helping you adapt any room quickly. Backed by solid guarantees and a commitment to service, you can relax when you choose MOGO." (Tone: Practical, Reliable, Reassuring)
• •Headline: The MOGO Team is Here to Help! Body: "Got a question about the best chair for your church hall or the right tables for your next conference? Our knowledgeable UK-based team is passionate about finding the perfect furniture solution for you. Experience our award-winning service and discover why so many choose MOGO Direct for quality and value." (Tone: Approachable, Helpful, Customer-Oriented)