Brand Tone

Artistic & Creative, Thoughtful & Deliberate, Elevated & Sophisticated, Personal & Human, Appreciative of Craftsmanship

Brand Values

• •Artistry & Design Excellence
• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Joy & Connection
• •Process & Transparency

Best Practices

• •Emphasize the “Handmade” and “Artistic” Angle: Always weave in language that highlights the unique, hand-applied, and artistic nature of the products. Words like “hand-painted,” “artfully crafted,” “one-of-a-kind,” “studio-made,” and “designer” reinforce this.
• •Use Evocative and Descriptive Language: Instead of just stating facts, describe the feel, the look, and the inspiration. Use sensory words that paint a picture for the customer (e.g., “velvety paper,” “vibrant hues,” “delicate impression”).
• •Tell the Story of the Process: Briefly explain how items are made or the inspiration behind a collection. This adds value and connects customers to the craftsmanship.
• •Maintain a Sophisticated yet Accessible Voice: The language should be refined but not overly academic or exclusive. It should feel aspirational yet inviting, mirroring the product's blend of high art and everyday use.
• •Focus on Connection and Thoughtfulness: Frame products not just as objects, but as tools for expressing care, fostering relationships, or bringing beauty into everyday life. Highlight the intention behind giving or using a Moglea product.

Social Perception

Highly Artistic and Unique, High Quality, Aesthetically Pleasing, Inspirational, Personal Touch, Positive Sentiment

Copy Examples

• •Each brushstroke tells a story. Our hand-painted Aura A2 Card is a miniature canvas, designed to convey your heartfelt messages with unique artistry. No two are exactly alike, just like the moments you'll share.
• •Unveiling a new chapter of color and form. Discover our latest collection, where painterly expressions meet tactile letterpress. Crafted by hand, designed to inspire connection. Explore the art of Moglea.
• •From our Iowa studio to your hands, every Moglea piece is a labor of love. We believe in the beauty of process – the careful selection of papers, the custom mixing of hues, the satisfying impression of the press. See how artistry takes shape.
• •At Moglea, we don't just make paper goods; we craft tangible expressions of art. Founded on a passion for design and a reverence for craftsmanship, our studio is a place where traditional techniques meet contemporary vision. We pour our hearts into every hand-painted detail, believing that the most meaningful connections are often sparked by the beautifully made.
• •Elevate Your Correspondence. Discover Hand-Painted Stationery and Artful Goods, Uniquely Moglea.