Brand Tone

Enthusiastic & Caring: Joyful, Compassionate, Helpful, Friendly, Warm, Passionate.

Brand Values

• •Animal Welfare First
• •Quality & Trust
• •Community Focus
• •Exceptional Customer Experience
• •Joyful Companionship

Best Practices

• •Create a Brand Voice Chart: Document the brand's tone, keywords to use, keywords to avoid, and core values. Share this with anyone who creates content for the brand (social media managers, copywriters, customer service agents).
• •Speak to a Single Person: Write as if you are talking to one ideal customer —a fellow pet lover. This makes the copy feel more personal and direct (e.g., use "you" and "your pet").
• •Focus on Benefits, Not Just Features: Instead of saying "This bed is made of orthopedic foam" (a feature), say "Give your senior dog the gift of pain-free rest with our joint-supporting orthopedic bed" (a benefit).
• •Tell a Story: People connect with stories. Frame products within the larger narrative of the pet-owner relationship. A leash isn't just a leash; it's the tool for your next great walk together.
• •Maintain Consistency Across All Channels: The voice used in a TikTok video should feel like it comes from the same brand as the email newsletter or the website's FAQ page. This builds a cohesive and trustworthy brand identity.

Social Perception

The brand aims to be perceived as reliable, caring, and passionate about pets. This will be built through user-generated content, educational content, transparency, and consistent engagement across all channels.

Copy Examples

• •Sweet dreams are made of this! ✨ Our new SnuggleCloud bed isn't just a bed; it's a hug for your best friend. Made with ultra-soft, machine-washable fleece because we know that comfort and convenience matter. Give them the nap of their dreams. Tap to shop!
• •At Moeby Pet Shop, we're not just selling pet supplies; we're celebrating the wagging tails, happy purrs, and endless joy they bring into our lives. From the tastiest treats to the toughest toys, every item is chosen with one thing in mind: your pet's happiness. Welcome to the family!
• •Quality Gear for Your Greatest Adventures. Because every moment with them is precious.
• •My human just gets me. They got all my favorite things from Moeby Pet Shop! #PetLife #HappyDog #MoebyPet
• •Hi [Customer Name], We're so excited to have you and your furry, feathered, or scaled friend join our community! We started Moeby Pet Shop because we're obsessed with finding the best products for our own pets, and we can't wait to share them with you. Here’s a little something to get you started: enjoy 10% off your first order. Happy shopping!