Brand Tone

Enthusiastic, Passionate, Personal, Community-Oriented, Empowering, Confident, Sassy

Brand Values

• •Quality
• •Individuality & Self-Expression
• •Convenience
• •Supporting American-Made Businesses
• •Customer Connection/Community
• •Family & Personal Touch
• •Being Modish: Stylish, smart, and chic

Best Practices

• •Embrace "Sis" & "Babe" (Authentically): Continue using friendly, familiar terms like "sis" and "Modish Babe" where appropriate, reinforcing the community feel.
• •Share the "Why": Regularly weave in the brand's story and values – the mother-daughter team, supporting American-made, the passion for helping women feel good.
• •Highlight Convenience & Quality: Consistently remind customers of the ease of shopping and the quality they can expect, as these are core values stated by the owner.
• •Encourage Interaction: Actively invite engagement by asking questions, encouraging customers to share their "Modish Lily" looks, and responding personally to comments and messages to foster that VIP community feeling.
• •Use try-on videos, live sales, and product descriptions to help with sizing.

Social Perception

A small, personable online boutique with a focus on trendy, everyday fashion for a broad range of women (sizes S-3XL). Emphasis on American-made products, family values, and a personal connection.

Copy Examples

• •Ready to take on the fashion industry one sassy outfit at a time!!
• •Quality fashion, made with love in the USA, right at your fingertips! <3
• •Hey ladies, I'm Julie; aka Melissa's momma!
• •More than just a boutique, Modish Lily is a dream shared by a mother-daughter duo, Melissa & Julie!
• •We're your personal cheerleaders in fashion, bringing you stylish, quality pieces (supporting American-made!