Brand Tone

Welcoming, friendly, customer-centric, supportive, aspirational, style-conscious, inclusive, and confident.

Brand Values

• •Customer Satisfaction
• •Style Expression
• •Inclusivity
• •Quality
• •Accessibility

Best Practices

• •Use 'you' and 'your' frequently to make the copy feel personal and customer-centric.
• •Emphasize benefits over features, focusing on how the products make the customer feel.
• •Maintain clarity and accessibility with straightforward language.
• •Ensure product descriptions clearly outline the item's purpose (e.g., season, occasion).
• •Be consistent across all channels to maintain brand tone.

Social Perception

A go-to brand for stylish, accessible clothing with a focus on customer experience.

Copy Examples

• •Welcome to Modiaza! We're here to help you express your unique style.
• •Our collection has something for everyone, outfits for all sizes and ages.
• •Experience a personal, seamless, and enjoyable shopping experience with us.
• •Meet the Amara Dress – where effortless elegance meets everyday comfort.
• •We are committed to providing you with a shopping experience that feels personal, seamless, and enjoyable.