Brand Tone

Helpful and Knowledgeable, Quality-Conscious and Discerning, Friendly and Approachable, Fashion-Aware and Modern, Community-Oriented

Brand Values

• •Quality
• •Customer Service Excellence
• •Curated Selection
• •Expertise and Experience
• •Adaptability
• •Supporting Memorable Journeys

Best Practices

• •Emphasize Quality and Durability: Always highlight the premium nature of the products and the lasting value they offer. Use words like "high-quality," "premium," "durable," "expertly crafted," and "long-lasting."
• •Maintain a Helpful and Advisory Voice: Position the brand as a knowledgeable resource. Frame copy around solving travel problems or enhancing travel experiences. Use phrases like, "Let us help you find...," "Our experts recommend...," "Travel smarter with..."
• •Keep it Friendly and Approachable: While professional, avoid overly stiff or corporate language. Inject warmth and personality, reflecting the owner-operated nature of the boutique. Use contractions and address the customer directly (e.g., "You'll love...").
• •Highlight Style and Modernity: Connect products to current trends and a modern aesthetic. Use terms like "stylish," "fashion-forward," "latest trends," "modern design," and "chic."
• •Incorporate a Sense of Local Community and Trust: Subtly remind customers of the store's roots in Guelph and its reputation for excellent service. Phrases like "Your local travel experts," "Trusted in Guelph," or "Visit us downtown" can reinforce this.

Social Perception

Trusted Local Retailer, Provider of Excellent Service, Source of High-Quality, Durable Products, Fashionable and Stylish, Efficient and Professional

Copy Examples

• •Headline: Adventure Awaits. Gear Up with Guelph's Best. Body: From cobblestone streets to mountain peaks, your journey deserves the best. At Modern Tourist, we handpick high-quality, stylish travel essentials that go the distance. Visit us in downtown Guelph or shop online – expert advice is always part of the package. #ModernTourist #TravelReady #QualityGear
• •Headline: Don't Just Travel. Travel Well. Body: The right gear makes all the difference. Discover our curated collection of premium luggage, comfortable footwear, and smart accessories designed for the discerning traveler. Elena and the team are here to help you find exactly what you need for a seamless and stylish adventure. #TravelInStyle #GuelphShopping #ExpertPicks
• •Headline: Your Journey Starts at Modern Tourist. Body: Planning your next escape? Make Modern Tourist your first stop. We stock a wide range of globally sourced, top-tier brands like Briggs & Riley and Secrid, ensuring you travel with confidence and flair. Because every trip should be a story worth telling. #AdventureEssentials #ShopLocalGuelph #TravelSmart
• •Headline: Quality That Travels With You. Body: Investing in your travel gear means investing in your experiences. At Modern Tourist, we believe in quality that lasts, from durable luggage with lifetime guarantees to accessories that blend function and fashion. Explore our collection and travel better. #PremiumTravel #LastingQuality #ModernTouristGuelph
• •Headline: The Modern Tourist: Where Style Meets the Suitcase. Body: Say goodbye to travel dilemmas and hello to chic solutions. Whether you're a seasoned globetrotter or a weekend explorer, find everything you need – from the latest UGGs to innovative travel gadgets – right here in Guelph. Let us help you pack perfectly. #FashionableTravel #TravelAccessories #DowntownGuelph