Brand Tone

Friendly and Approachable, Supportive and Empowering, Community-Focused, Relatable, Enthusiastic and Positive

Brand Values

• •Supporting Women
• •Affordability and Value
• •Practicality and Functionality
• •Community
• •Authenticity and Transparency
• •Customer Satisfaction

Best Practices

• •Always Speak to 'Her': Directly address the target customer (the busy, multi-tasking woman) using relatable scenarios and understanding language. Emphasize how the products solve her everyday challenges with style and affordability.
• •Inject Personality and Warmth: Use a friendly, conversational, and approachable tone. Don't be afraid of using emojis where appropriate (especially on social media) and phrases that convey enthusiasm and support (e.g., 'You go, girl!', 'We've got you!').
• •Reinforce Core Values: Weave in mentions of being woman-owned, supportive of women, community-focused, and providing affordable, practical style. This reinforces brand identity and resonates with like-minded customers.
• •Encourage Interaction and Community: Actively invite engagement by asking questions, prompting shares, and promoting the VIP Facebook group and other community channels in your copy.
• •Create a Simple Style Guide: Document key brand voice characteristics (e.g., friendly, supportive, empowering, relatable, enthusiastic), preferred terminology (e.g., 'M+C Babes,' 'Our Circle'), and 'words to avoid' (e.g., overly formal or technical jargon). Share this with anyone creating content for the brand to ensure consistency across all platforms.

Social Perception

Positive Customer Experiences, Appreciation for Woman-Owned Business, Community Engagement, Concerns (Minority), Seen as Trendy and Affordable

Copy Examples

• •Hey M+C Babes! 👋 Juggling a million things today? We see you, and we've got you! Our NEW [Bag Name] is here to make your organised chaos look effortlessly chic. ✨ Stylish, spacious, and ready for anything your day throws at it. Because you deserve accessories that work as hard as you do! Shop it now via the link in bio! #ModerneChic #WomanOwned #BusyMomLife #AffordableStyle #CommunityLove
• •You Got This, Girl! (And We Got a Treat For You!) 😉 Life’s busy, we get it! That's why we believe every superwoman (yes, that's YOU!) deserves a little something to make her day brighter and her load a little lighter. Our bestselling accessories are now on sale – stylish, practical, and always budget-friendly. Join our amazing community of women who get it! [Link to Sale]
• •Join Our Circle! ✨ Get exclusive access to sales, sneak peeks, and chat with fellow M+C lovers in our VIP Facebook Group. We're better together! [Link to Join]
• •Meet your new go-to for hands-free days and happy adventures! The [Bag Name] Sling is designed for the woman who’s always on the move. Soft, stylish, and surprisingly roomy – it’s proof that practical can be absolutely perfect. Feel confident and chic, no matter what's on your to-do list! Crafted with love by our amazing team of women right here in Utah.
• •Just a little peek at the magic happening at M+C HQ! ✨ Packing up your gorgeous orders with love and getting ready for our next live chat! What do you want to see more of, besties? Let us know! 👇 #ModerneChicBoutique #BehindTheScenes #WomanLedBusiness #UtahMade #CommunityVibes