Brand Tone

Aspirational, comfort-focused, direct, and helpful.

Brand Values

• •Modernity
• •Comfort
• •Quality & Functionality
• •Style & Aesthetics
• •Affordability

Best Practices

• •Maintain a balance between aspirational language and direct calls to action.
• •Visually showcase products to align with 'stylish' and 'modern' values.
• •Highlight free shipping and discounts to reinforce affordability.
• •Address customer concerns promptly and transparently to build trust.
• •Use relevant hashtags consistently to increase visibility and engagement.

Social Perception

Emerging brand with a visually appealing product range. Aims for a positive association with modern and comfortable living.

Copy Examples

• •Transform your living space with our modern and luxurious furniture collection. Free shipping on orders over £99!
• •Experience the ultimate comfort and style with our cozy sofas. Shop now and create your dream living room.
• •Modern Comfort Living: Stylish, comfortable, quality, and functional pieces for modern homes.
• •Elevate your home with our elegant furniture designs. Sign up for our email list and get exclusive offers and discount codes.
• •Create a cozy and inviting atmosphere with our latest collection. Enjoy free standard shipping when you spend £50+.