Brand Tone

Friendly and Approachable, Practical and Solution-Oriented, Modern and Stylish, Trustworthy and Reassuring, Innovative

Brand Values

• •Practicality and Convenience
• •Quality and Durability
• •Customer Focus
• •Innovation
• •Style and Aesthetics
• •Transparency and Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone attributes (e.g., "Friendly, not silly," "Informative, not jargon-heavy"), approved vocabulary, and things to avoid. This ensures everyone writing for the brand is aligned.
• •Always Prioritize the Customer's Problem/Desire: Frame copy around how Modema solves a customer's pain point (e.g., difficulty cleaning rugs, wanting a stylish home that’s also practical for pets/kids). Use "you" and "your" frequently.
• •Maintain a Positive and Solution-Oriented Approach: Even when addressing problems (like spills), focus on the ease of the solution Modema provides. Keep the tone upbeat and empowering.
• •Be Visually Consistent with Your Text: Ensure the tone of the copy matches the aesthetic of the visuals used on the website and social media. If the images are modern and clean, the copy should reflect that too – avoid overly ornate or old-fashioned language.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Personalize responses where possible to build a stronger connection with the audience.

Social Perception

Positive, Innovative Problem-Solver, Stylish and Modern, Good Value

Copy Examples

• •Headline (Social Media Ad): "Spills? Pets? Kids? No Worries! ✨ Discover Modema: The stylish, machine-washable rug that simplifies your life. Finally, a rug that looks amazing AND is easy to clean!"
• •Instagram Post Caption: "Sunday vibes made cozier (and cleaner!) with Modema. ☕ Our two-layer rugs mean you can enjoy every moment without stressing about the mess. Just peel, wash, and relax! What’s your favorite way to unwind at home? #ModemaRugs #WashableRugs #HomeComfort #PetFriendlyHome #EasyCleaning"
• •Website Product Description Snippet: "Meet the [Rug Name] – where elegant design meets everyday practicality. Crafted for modern living, its innovative two-layer system allows you to simply detach the top layer and pop it in the wash. Enjoy a fresh, beautiful rug anytime, no professional cleaning needed. Perfect for busy homes, pet lovers, and anyone who adores effortless style."
• •Email Subject Line (to new subscribers): "Welcome to the Modema Family! 👋 Get Ready for a Cleaner, Cozier Home."
• •TikTok Video Concept Text Overlay: * (Scene 1: Kid spills juice on rug) Text: "Uh oh... 😱" * (Scene 2: Quickly detaching top layer) Text: "But wait! Modema to the rescue! 😉" * (Scene 3: Throwing it in the washing machine) Text: "Easy peasy! ✨" * (Scene 4: Clean rug back in place, looking perfect) Text: "Fresh & Fabulous! Link in bio! #Modema #WashableRugHack #ProblemSolved"