Brand Tone

Passionate, Artisanal, Innovative yet Traditional, Community-oriented, Welcoming

Brand Values

• •Quality: Emphasized through meticulous research and carefully selected ingredients and aiming for unrivaled quality.
• •Innovation & Experimentation: Positioned as a laboratory of ideas, experimentation and excellence.
• •Tradition & Heritage: Evident in their effort to revive LA CAROUGEOISE, a historic local beer.
• •Passion: The founder's passion is a core element of the brand story.
• •Education & Sharing: Demonstrated by offering brewing courses and aiming to be a hub of culture and passion where beer is discovered as an art and agricultural tradition.
• •Customer Focus: Aiming to offer amateurs 'their beer of yesteryear' and providing support and advice to businesses they collaborate with.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Artisanal, Innovative yet Traditional, Community-Oriented, Welcoming) with specific examples of words and phrases to use and avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Weave the narrative of Mirko's passion, the brewery's unique setting, and the revival of LA CAROUGEOISE into various pieces of content to reinforce brand values and personality.
• •Balance Tradition with Modernity: When discussing beers or the brewing process, highlight both the respect for historical methods/beers and the excitement of new creations and techniques.
• •Be Genuinely Enthusiastic and Inclusive: Use language that invites customers to be part of the Modbeers experience, whether it's trying a new beer, attending an event, or taking a course. Phrases like "Embark with us" or "Discover the world" reflect this.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website aligns with social media posts, event descriptions, and any other marketing materials. While the specific message might change, the underlying personality should remain recognizable.

Social Perception

Customers on platforms like Untappd appear to view Modbeers as a nano brewery producing a range of beer styles, including Pilsners, Witbiers, Winter Ales, and IPAs. The brand is perceived as local to the Carouge, Genève area. Their association with events and other local businesses suggests a community-integrated image. The focus on reviving a historic beer likely resonates positively with those who appreciate local brewing traditions.

Copy Examples

• •Headline: Taste the Tradition, Reimagined. Body: At Modbeers, we unearth forgotten recipes and infuse them with a modern spark. Discover LA CAROUGEOISE, a taste of history brewed for today. #Modbeers #CraftHeritage #SwissBeer
• •Headline: Your Journey into Craft Starts Here. Body: Ever dreamed of brewing your own masterpiece? Join Mirko and the Modbeers family for a hands-on brewing course. Unleash your inner brewer in our laboratory of flavour! Book your spot. [Link] #BrewingCourse #ModbeersLab #GenevaCraft
• •Headline: More Than Just Beer, It's a Passion. Body: From carefully selected malts to the perfect hop blend, every Modbeer is a testament to our love for the craft. Experience the dedication in every sip. Visit our brewery and taste the passion. #ArtisanalBeer #SwissCraft #ModbeersLove
• •Headline: Where Innovation Meets Your Glass. Body: Step into Modbeers – a hub where bold ideas and classic brewing artistry collide. Our 'prestige' range is crafted for the adventurous palate. Ready to explore new horizons in taste? #InnovativeBrews #TasteExplorers #ModbeersPrestige
• •Headline: The Heart of Carouge, The Soul of Beer. Body: Nestled in a historic brewery, reborn. Modbeers is more than a name; it's a celebration of local flavour and brewing excellence. Come share a pint with us at our Open Cafe! #ModbeersCarouge #SupportLocalBeer #GenevaEvents