Brand Tone

Promotional, Value-Driven, Confident

Brand Values

• •Accessibility/Affordability
• •Customer Satisfaction
• •Exclusivity
• •Ease of Use
• •Ambition
• •Brazilian-Focused

Best Practices

• •Focus on clear and direct language to highlight product benefits.
• •Emphasize affordability and value to attract budget-conscious customers.
• •Use persuasive language and calls to action to encourage immediate purchases.
• •Build trust by highlighting security and ease of use.
• •Maintain a Brazilian-focused tone, using Portuguese and referencing local trends.

Social Perception

To be perceived as an accessible, trustworthy, and value-driven online store that offers trendy and useful products at affordable prices to a broad Brazilian audience.

Copy Examples

• •Aproveite a nossa oferta exclusiva e compre AGORA MESMO! Produtos de alta qualidade com o menor preço do Brasil. (Enjoy our exclusive offer and buy RIGHT NOW! High-quality products at the lowest price in Brazil.)
• •Milhares de clientes satisfeitos já comprovaram a qualidade e segurança da nossa loja virtual. Descubra você também! (Thousands of satisfied customers have already proven the quality and security of our online store. Discover it for yourself!)
• •Não perca a oportunidade de adquirir produtos exclusivos que vão te destacar na moda. Compre agora e arrase! (Don't miss the opportunity to purchase exclusive products that will make you stand out in fashion. Buy now and rock it!)
• •Na [Nome da Marca], a sua satisfação é a nossa prioridade. Oferecemos produtos de alta qualidade, entrega rápida e atendimento personalizado. (At [Brand Name], your satisfaction is our priority. We offer high-quality products, fast delivery, and personalized service.)
• •Seja parte da maior loja de produtos de moda do Brasil! Encontre tudo o que você precisa em um só lugar, com preços incríveis e facilidade de compra. (Be part of the largest fashion products store in Brazil! Find everything you need in one place, with incredible prices and ease of purchase.)