Brand Tone

Proud & Patriotic (Idaho-centric), Outdoorsy & Adventurous, Humorous & Witty, Casual & Approachable, Community-Oriented

Brand Values

• •Love for Idaho
• •Outdoor Lifestyle
• •Local Pride & Identity
• •Humor & Lightheartedness
• •Quality & Expression

Best Practices

• •Always Circle Back to Idaho Pride: Ensure that the connection to Idaho—its culture, landscapes, or spirit—is evident or clearly implied in most communications.
• •Embrace Casual and Conversational Language: Avoid overly formal or corporate speak. Write as if you're talking to a friend who shares your love for Idaho. Use local vernacular if appropriate and widely understood by the target audience.
• •Inject Humor Where Appropriate: Leverage witty observations about Idaho life or general outdoor humor, but ensure it aligns with the brand's overall positive and proud image. Don't force it if it doesn't fit the specific message.
• •Focus on the "Livin'" Aspect: Highlight the experiences, activities, and lifestyle associated with Idaho. Use evocative language that paints a picture of enjoying the outdoors and the unique aspects of the state.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "fellow Idahoans"). Encourage interaction and sharing of experiences. Make customers feel like they are part of the Idaho Livin' tribe.

Social Perception

Customers likely perceive Idaho Livin' as a genuine, local brand that "gets" what it means to be an Idahoan or to love Idaho. The brand is probably seen as fun and a good source for novelty or gift items that express Idaho pride. Those who identify strongly with the Idaho lifestyle or have a connection to the state are likely to have a positive perception. The appeal might be more regional, with strong recognition within Idaho and among those with ties to the state. If social media engagement is active (e.g., on the @idaholivn Instagram), it suggests a community appreciates the content and products.

Copy Examples

• •Headline for a new t-shirt: "Wear Your Idaho Heart on Your Sleeve. (Literally.) Our New Tee Just Dropped!"
• •Social Media Post (Instagram/Facebook): "Weekend forecast: 100% chance of adventure with a side of Idaho Livin'. 🌲🎣 What are your plans? Tag us in your Idaho explorations! #IdahoLivin #ExploreIdaho #OutdoorLife"
• •Product Description Snippet (for a humorous fishing shirt): "Warning: May spontaneously start telling fishing stories. This shirt doesn't just look good, it's a conversation starter. Perfect for your next trip to the lake or just wishing you were there. #IdahoFishing #FunnyTee"
• •Email Subject Line for a Sale: "Get Your Idaho On! 🔥 Up to 20% Off Sitewide!"
• •About Us Page Excerpt: "Born from a love for crisp mountain air, endless starry nights, and the friendly wave of a fellow Idahoan. We're Idaho Livin', and we make gear for those who feel it too. Welcome to the family."