Brand Tone

Proud & Authentic, Friendly & Approachable, Outdoorsy & Adventurous, Humorous (Subtly), Community-Oriented

Brand Values

• •Local Pride
• •Quality
• •Authenticity
• •Passion for the Outdoors
• •Small Business / Family Values
• •Community Connection

Best Practices

• •Embrace "Idaho Speak": Use local references, landmarks, and colloquialisms where appropriate (without overdoing it) to resonate authentically with the target audience.
• •Show, Don't Just Tell, the Adventure: Instead of saying "our clothes are for adventures," describe the adventure itself and how the apparel fits into that picture. Use vivid imagery in your language.
• •Keep it Real and Relatable: Avoid overly corporate or generic marketing language. Write as if you're talking to a friend who shares your love for Idaho.
• •Foster Community in Your Copy: Encourage interaction, user-generated content (like asking for photo tags), and make customers feel like part of the "Idaho Livin" family.
• •Always Circle Back to Idaho Pride: Ensure that the underlying message consistently reinforces a celebration of Idaho, its lifestyle, and its unique character.

Social Perception

Positive & Appreciative, Niche & Localized, Seen as Authentic, Supportive of Local Identity

Copy Examples

• •Headline (Website Banner): "Wear Your Idaho. Live Your Adventure."
• •Product Description (New Hat): "From the peaks of the Sawtooths to the banks of the Boise River, our new [Hat Name] is crafted for every Idaho moment. Grab yours and get out there!"
• •Social Media Post (Instagram): "Sunsets over [Idaho Landmark] just hit different. What's your favorite Idaho view? Show us by tagging #IdahoLivin! 🌄"
• •Email Subject Line (Promotion): "Hey Neighbor! Gear Up for Your Next Idaho Escape."
• •About Us Snippet: "More than just apparel, Idaho Livin is a piece of home. We're a small family, big on Idaho pride, sharing our love for this Gem State one design at a time."