Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Gift-Oriented and Celebratory, Value-Driven, Slightly Informal but Informative, Pet-Lover Focused

Brand Values

• •Personalization and Expression
• •Customer Satisfaction
• •Affordability and Value
• •Uniqueness and Thoughtfulness
• •Quality

Best Practices

• •Always write with the specific customer in mind, especially pet lovers or those seeking heartfelt, affordable gifts.
• •Use warm, welcoming language to show genuine passion for the products and the joy of gifting.
• •Emphasize the 'why' behind a personalized gift – expressing love, celebrating uniqueness, creating memories through storytelling.
• •Balance affordability with the quality of personalization and thoughtfulness, highlighting great value for a meaningful item.
• •Develop a simple style guide with key brand vocabulary, a 'do and don't' list for tone, and preferred calls to action to ensure consistent copywriting.

Social Perception

Gift Provider, Online Retailer, Mixed Trust Signals, Focus on Niche Communities, Seeking Engagement

Copy Examples

• •Want to show off your fur baby in a unique way? 🐾 Our personalized pet-themed door signs are the paw-fect way to welcome guests! Create yours today and let your pet’s personality shine! #MKTeePets #PersonalizedGifts #DogLovers #CatLovers
• •Home is where the heart is... and our personalized doormats make it even sweeter! ❤️ Design a unique welcome for your happy place. Affordable, adorable, and all YOU! ✨ Link in bio! #MKTeeHome #CustomDecor #GiftIdeas #HomeSweetHome
• •Looking for a gift that truly speaks from the heart? Our customizable ornaments are crafted with love, helping you celebrate special moments and cherished memories. Personalize it with names, dates, or a special message – a keepsake they’ll treasure for years, without breaking the bank!
• •💖 Spoil Your Loved Ones (and Your Wallet!) with MKTee's Special Deals!
• •Watch us bring your love story to life! Personalized anniversary gift in the making. ✨ So much love in every detail! #MKTeeGifts #CustomMade #AnniversaryGift #GiftInspo #UniqueFinds